Interactive Storytelling is the Next Big Thing. Here’s How to Not Get Left Behind.

keyboard and screen showing interactive storytelling
Interactive storytelling startup Hullabalu’s Lightwell platform via TechCrunch

Brands can no longer take a “wait and see” approach to a rapidly changing digital marketing space. If you followed the advice of our previous article on upcoming video marketing trends, you should already have a game plan in place for harnessing the power of video in your marketing efforts.

 … Read more

You Need to Know These Five Upcoming Trends for Video Marketing in 2018

As 2017 draws to a close, it’s time to think about New Year’s resolutions and how to better ourselves in the coming year. For brands, this process is no different. Surely by now you’ve learned that your brand needs video marketing, and how visual storytelling techniques can be applied to any industry.

model on set for Scenic Road Productions inside a black cyc studio
On set with Scenic Road on a
Read more

How to Elevate Your Brand with the Art of Visual Storytelling

the power of visual storytelling
A picture is worth a thousand words. What’s his story? -Photo courtesy Janko Ferlič.

You are what you see. Humans are visual creatures. As much as we hold up the invention of language as the main thing separating us from wild animals, our brains are better suited to process and recall visual stimuli than most other sensory input.

This is … Read more

The Anatomy Of A Powerful Healthcare Video

 

Scenic Road humanize healthcare video

The healthcare industry is immersed in amazing stories, but not telling nearly enough of them. A recent survey shows 22% of healthcare brands have very few videos in their library. How does your brand stack up?

 

healthcare video statistics

 

Read on to learn about the current status of healthcare video, get ideas to help ease your writer’s block, and become … Read more

Video costs WHAT?! The Truth about Value and ROI

corporate video production costs
The “Shock and Awe” of getting a video quote. Photo Courtesy: Ben White

Never fails. A client new to video excitedly calls to request a quote for their video project. Delivery of said quote results in radio silence.  Why? Because they are experiencing a severe case of sticker shock. It’s one that plunges them from the highs of creative excitement … Read more

How to Transfer the Magic of Content Marketing to Innovate on TV

[vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”TV is Back! Content Helps TV Rebound” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1494005764887{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_single_image image=”566″ img_size=”large”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]There’s a soon-to-emerge trend on television these days that’ll blow your mind: watching commercials. That’s right. I said it… Not DVRing, where we’ve all developed Olympic-level skills in ad-skipping. Brands are catching on that consumers want to be entertained, informed, and educated, but not sold … Read more

How To Tell Emotional Brand Stories That Pull At Your Heart And Wallet

Emotional brand storytelling pulls on heartstringsWe all have a heart. Even the Tinman in The Wizard of Oz discovered he has a heart. Emotional brand stories leverage personal experiences, everyday challenges, and yes, even animals (you knew there was a reason for all of those puppy videos), to compel their audience to take action. Today, we’ll share seven brand video examples.… Read more