How to Transfer the Magic of Content Marketing to Innovate on TV

TV is Back! Content Helps TV Rebound

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There’s a soon-to-emerge trend on television these days that’ll blow your mind: watching commercials. That’s right. I said it… Not DVRing, where we’ve all developed Olympic-level skills in ad-skipping. Brands are catching on that consumers want to be entertained, informed, and educated, but not sold to, which is already standard practice online. While

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How To Tell Emotional Brand Stories That Pull At Your Heart And Wallet

Emotional brand storytelling pulls on heartstringsWe all have a heart. Even the Tinman in The Wizard of Oz discovered he has a heart. Emotional brand stories leverage personal experiences, everyday challenges, and yes, even animals (you knew there was a reason for all of those puppy videos), to compel their audience to take action. Today, we’ll share seven brand video examples.… Read more

Introducing Unparalleled Professional Video: the ARRI Alexa

This year, Scenic upped the ante for in-house holiday presents. We gave ourselves our ultimate dream camera for professional video: the ARRI Alexa.

In the modern world of digital filmmaking, the industry’s new standard for high-end video is staggering. More than just an acceptable complement to yesterday’s film technology, this camera is a giant leap into a new frontier of

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Top 3 Trends to Boost Your Video Content in 2017

I create video for a living. And man-oh-man, is it hard to keep up with trends. Technology is moving like lighting, and I’m more a slow-drizzle, look-at-my-reflection-in-the-puddles kinda gal.

Still photography and behind the scenes as part of video content strategy; video
Not me. – Meg, our model on a recent shoot

If you’re like me and need to pick up the pace from a mosey to a mad dash, this blog will … Read more

Everything Old is New Again: Nostalgia Marketing

Mom jeans are back!

nostalgia marketing and mom jeans
Tina Fey with SNL having a bit of fun w/ mom jeans throwback

 

Just when you think everything has been done, it comes full circle. The world is capitalizing on nostalgia marketing to draw in a new (and old) audience.

 

mom jeans are back nostalgia marketing
1980’s LEVI’S Ultra High Waist Mom Jeans on Etsy

 

From constant sequels in … Read more

5 Paths to Authentic Storytelling

Be authentic. It’s easy to say but hard to do.

Problem: Brands today face a major “authenticity deficit” where only 1 in 5 consumers say that brands and companies are open and honest, according to a report by Cohn & Wolfe.

Solution:
Here are five ways that you can use authentic storytelling to not only reach audiences, but

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How to Build Authenticity for Your Brand through Employee Advocacy

 

Picture of brookdale associates featured in national ad campaign utilizing employee advocacy
Brookdale Associates, courtesy Brookdale

Today’s consumer doesn’t want to be sold to. Period. So how do you reach them? One of the most powerful ways is an employee advocacy video, or a modern take on the tried-and-true testimonial.

 

I’m not talking about the testimonial from ages long past. Today’s advocacy videos don’t feel staged. You don’t get the … Read more