Why? Why do certain images or ads get attention, while others fall flat? While there’s no simple answer, new insights are telling an old story: it starts and ends in the brain.
TV is Back! Content Helps TV Rebound
There’s a soon-to-emerge trend on television these days that’ll blow your mind: watching commercials. That’s right. I said it… Not DVRing, where we’ve all developed Olympic-level skills in ad-skipping. Brands are catching on that consumers want to be entertained, informed, and educated, but not sold to, which is already standard practice online. While
We all have a heart. Even the Tinman in The Wizard of Oz discovered he has a heart. Emotional brand stories leverage personal experiences, everyday challenges, and yes, even animals (you knew there was a reason for all of those puppy videos), to compel their audience to take action. Today, we’ll share seven brand video examples.… Read more
This year, Scenic upped the ante for in-house holiday presents. We gave ourselves our ultimate dream camera for professional video: the ARRI Alexa.
In the modern world of digital filmmaking, the industry’s new standard for high-end video is staggering. More than just an acceptable complement to yesterday’s film technology, this camera is a giant leap into a new frontier of
Adventures in Social Advocacy
From racism to immigration, more brands are taking a strong stance on social issues. For those who haven’t put a name to it yet, social advocacy is when a brand decides to address a social issue and use its voice to raise awareness and advocate for change. This blog will showcase three brands running in the
I create video for a living. And man-oh-man, is it hard to keep up with trends. Technology is moving like lighting, and I’m more a slow-drizzle, look-at-my-reflection-in-the-puddles kinda gal.
If you’re like me and need to pick up the pace from a mosey to a mad dash, this blog will … Read more
Mom jeans are back!
Just when you think everything has been done, it comes full circle. The world is capitalizing on nostalgia marketing to draw in a new (and old) audience.
From constant sequels in … Read more
Be authentic. It’s easy to say but hard to do.
Problem: Brands today face a major “authenticity deficit” where only 1 in 5 consumers say that brands and companies are open and honest, according to a report by Cohn & Wolfe.
Solution:… Read more
Here are five ways that you can use authentic storytelling to not only reach audiences, but
Today’s consumer doesn’t want to be sold to. Period. So how do you reach them? One of the most powerful ways is an employee advocacy video, or a modern take on the tried-and-true testimonial.
I’m not talking about the testimonial from ages long past. Today’s advocacy videos don’t feel staged. You don’t get the … Read more