How to Elevate Your Brand with the Art of Visual Storytelling

the power of visual storytelling
A picture is worth a thousand words. What’s his story? -Photo courtesy Janko Ferlič.

You are what you see. Humans are visual creatures. As much as we hold up the invention of language as the main thing separating us from wild animals, our brains are better suited to process and recall visual stimuli than most other sensory input.

This is … Read more

The Anatomy Of A Powerful Healthcare Video

 

Scenic Road humanize healthcare video

The healthcare industry is immersed in amazing stories, but not telling nearly enough of them. A recent survey shows 22% of healthcare brands have very few videos in their library. How does your brand stack up?

 

healthcare video statistics

 

Read on to learn about the current status of healthcare video, get ideas to help ease your writer’s block, and become … Read more

Video costs WHAT?! The Truth about Value and ROI

corporate video production costs
The “Shock and Awe” of getting a video quote. Photo Courtesy: Ben White

Never fails. A client new to video excitedly calls to request a quote for their video project. Delivery of said quote results in radio silence.  Why? Because they are experiencing a severe case of sticker shock. It’s one that plunges them from the highs of creative excitement … Read more

How to Transfer the Magic of Content Marketing to Innovate on TV

[vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”TV is Back! Content Helps TV Rebound” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1494005764887{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_single_image image=”566″ img_size=”large”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]There’s a soon-to-emerge trend on television these days that’ll blow your mind: watching commercials. That’s right. I said it… Not DVRing, where we’ve all developed Olympic-level skills in ad-skipping. Brands are catching on that consumers want to be entertained, informed, and educated, but not sold … Read more

How To Tell Emotional Brand Stories That Pull At Your Heart And Wallet

Emotional brand storytelling pulls on heartstringsWe all have a heart. Even the Tinman in The Wizard of Oz discovered he has a heart. Emotional brand stories leverage personal experiences, everyday challenges, and yes, even animals (you knew there was a reason for all of those puppy videos), to compel their audience to take action. Today, we’ll share seven brand video examples.… Read more

Introducing Unparalleled Professional Video: the ARRI Alexa

[vc_row][vc_column][vc_column_text]This year, Scenic upped the ante for in-house holiday presents. We gave ourselves our ultimate dream camera for professional video: the ARRI Alexa.

In the modern world of digital filmmaking, the industry’s new standard for high-end video is staggering. More than just an acceptable complement to yesterday’s film technology, this camera is a giant leap into a new frontier of … Read more

How to: the Remarkable Power of Superior Story Structure

[vc_row][vc_column][vc_single_image image=”507″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text][vc_row][vc_column width=”1/1″][vc_column_text]People want stories and brands are chomping at the bit to deliver, but they’re falling short because of poor story structure. Or worse yet, no story. Superb story structure is one thing that will always stand the test of time, no matter how much digital technology drives our lives. Never lose sight of this if you … Read more

3 Brands Taking a Stand (and Why You Should Care)

[vc_row][vc_column][vc_single_image image=”501″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Adventures in Social Advocacy” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

From racism to immigration, more brands are taking a strong stance on social issues. For those who haven’t put a name to it yet, social advocacy is when a brand decides to address a social issue and use its voice to raise awareness and advocate for change. This blog will showcase Read more

Top 3 Trends to Boost Your Video Content in 2017

I create video for a living. And man-oh-man, is it hard to keep up with trends. Technology is moving like lighting, and I’m more a slow-drizzle, look-at-my-reflection-in-the-puddles kinda gal.

Still photography and behind the scenes as part of video content strategy; video
Not me. – Meg, our model on a recent shoot

If you’re like me and need to pick up the pace from a mosey to a mad dash, this blog will … Read more