LYCRA® Denim Technology

LYCRA®

Over the past two years, Scenic has established itself as a strategic brand storyteller in fashion for a selection of international labels. On the heels of filming at NY fashion week, we produced a series of denim technology videos for LYCRA® brand, with the goal of combining attractive brand imagery with educational messaging. The result was a series of three videos, each one an engaging visual tool for our client.

The visual theme was one of minimalism, and we executed it through the careful, intentional selection of furniture. We began with a handful of items and narrowed down to one or two set pieces per vignette.