KANSAS CITY 4600 W. 51st Street, Suite 300 Roeland Park, KS 66205 816.868.8320
CHICAGO 1245 S. Michigan Ave. Chicago, IL 60605 312.585.7649
LYCRA® Denim Technology
Over the past two years, Scenic has established itself as a strategic brand storyteller in fashion for a selection of international labels. On the heels of filming at NY fashion week, we produced a series of denim technology videos for LYCRA® brand, with the goal of combining attractive brand imagery with educational messaging. The result was a series of three videos, each one an engaging visual tool for our client.
The visual theme was one of minimalism, and we executed it through the careful, intentional selection of furniture. We began with a handful of items and narrowed down to one or two set pieces per vignette.