How Brands Get Content in Crisis Communications Wrong Posted on June 18, 2016 | April 5, 2019 by jolean At no other time are the stakes higher for your brand than during a crisis, and at no other time do brands miss an enormous opportunity. How do they get content wrong? Hint: they don’t have any. The brand might have a crisis communications plan, even a robust, practiced one, but I guarantee they won’t have related content to … Read more
Delta Airlines & Carson Daly: How to Use the News for Brand Placement Posted on March 14, 2016 | October 25, 2022 by jolean So as I was munching on my gluten-free Cheerios recently, I stopped to watch a segment with Carson Daly on the Today Show. I was struck by the authentic storytelling opportunity this presented for Delta’s brand (talk about the ideal product/brand placement) and wanted to share how you can pitch organic ideas to news organizations and see tangible results.… Read more