3 Ways Brands Can Learn Storytelling from Cartoons Posted on July 1, 2016 | April 5, 2019 by jolean It was our first appointment viewing. Our first open-mouthed, awe-inspired, aspirational experiences with storytelling: cartoons. You might think what Wile E. Coyote and SpongeBob can teach us is well, elementary, but you would be wrong. Whether it’s a factual story, a fictional one, or a promotional story like advertising or marketing, we can all learn from storytelling tools to be … Read more
How Brands Get Content in Crisis Communications Wrong Posted on June 18, 2016 | April 5, 2019 by jolean At no other time are the stakes higher for your brand than during a crisis, and at no other time do brands miss an enormous opportunity. How do they get content wrong? Hint: they don’t have any. The brand might have a crisis communications plan, even a robust, practiced one, but I guarantee they won’t have related content to … Read more