The Art of Post

Postproduction is a critical component of every video project. Any truly great video starts with a compelling story.

It moves a step closer to greatness with creative cinematography and high-polish production.

It can’t reach its full potential without skilled postproduction.

What is Postproduction?

Postproduction is the part of video production that comes after you’ve filmed your content.

It can include a variety of processes under this umbrella including:

  • Editing, or dropping the video and audio snippets into a visual timeline on software like Adobe Premiere.
  • Voiceover, or recording a talent reading a script.
  • Sound design, which can include sound effects and music.
  • Adding visual effects like onscreen text, graphics or animation which are layered in.
  • Color correction, which improves the image by tweaking color, contrast, detail, and other attributes.

How to Get Started with Postproduction

Scenic Road excels at all aspects of postproduction. Editing can be functional, but it can also be an art. Here’s a snippet from a recent brand film that helps propel the story to its climax.

Likewise, sound design and music selection can make or break a piece. You must find the right tone and pace without being cliché or predictable.  Scenic Road’s team are experts at finding just the right music in our library to match the storyline. 

Color correction is the canvas for your video. Our color specialists can take a standard image and make it stellar.

The truth is there are innumerable editors out there. What sets us apart is our combined talents through the entire postproduction process. It’s not enough to have a good story. You need someone who can shape it into an art form.

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