How Brands Get Content in Crisis Communications Wrong

At no other time are the stakes higher for your brand than during a crisis, and at no other time do brands miss an enormous opportunity. How do they get content wrong? Hint: they don’t have any.

The brand might have a crisis communications plan, even a robust, practiced one, but I guarantee they won’t have related content to … Read more

Don’t Eat Paint: How to Use Humor in Brand Storytelling

Humor. It’s one of the most effective and yet, underutilized, tools in the storytelling toolbox. Too many brands shy away from humor because if you take the joke too far, or marginalize a group, or lack self-awareness, it can be worse than falling flat. It can damage your brand. See here for some worst-case scenarios. Take notes, students of … Read more

It’s Your Show: How to Use Branded Entertainment

It’s Your Show is the Missouri Division of Tourism’s new branded entertainment video content campaign that tells the authentic stories of various travelers. It’s a fun, immersive example of how brands can use authentic storytelling in branded entertainment.

 

It’s Your Show puts their product (tourism) in the back seat to story.

This is such an organic fit for the … Read more

Advertising is Dead and Other Stone Cold Truths

A movement has begun. People usually don’t want to be hear what your brand wants to tell them, and they have eleventy million ways now to avoid your advertising. They want to engage with content in the form of authentic stories; and brands, creators and television networks are quickly getting on board. Advertising is moving into the open arms of … Read more

How to Make An Amazing Brand Film

Sometimes a good story, a really good story, will leave you sitting in silence at its end. This, my friends, is one of those stories in the form of a brand film. If you’re wondering how to improve your storytelling, watch this and read on!

 

(Spoiler alert!) Watch the video first… or I’ll ruin the storyline for you below.… Read more

True Story: A blog about authentic storytelling

Storytelling.

At Scenic Road, we’re committed to telling authentic stories for brands. Not just pumping out advertising messages that try to convince you to buy the latest widgedydoo.

Plus, it’s what audiences want. According to Nielsen, 92% of consumers reported wanted advertising that feels like a story.

An authentic story is an emotional story

We want you to watch … Read more