Testimonial Videos: Driving ROI with Authentic Storytelling

What is a Testimonial Video?

A testimonial video is essentially a modern-day letter of recommendation. It features real customers sharing their experiences with your product or service. Imagine it as a friend telling another friend why they love your brand. It’s authentic, personal, and, most importantly, effective in building trust.

Testimonial Video Packages

Testimonials are the lifeblood at Scenic Road. Forever relevant and always effective (when done well). We’ve crossed continents—not just ours—to find out why people love a brand. And we love the challenge of making people care.

We have four different testimonial packages, each meeting the different needs that clients have in a modern marketing environment. For detailed pricing, please fill out this form.

 

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Testimonial videos are in such high demand that many marketers and agencies can’t keep up. Choose from one of our testimonial packages below to increase brand engagement, expand margins, and reduce your workload.

 

Problem: You need a large quantity of short-form testimonials—not just for now, but throughout the next year.

Solution: The Testimonial Library Package

Because the average attention span has shrunk to the point of near dissolution, you need quick testimonials for your brand’s social platforms. This package includes the following:

  • Scenic films up to 10 interviews at one location against a white backdrop
  • Up to 30 testimonial vignettes running up to :25 each
  • Basic graphics (e.g., name titles) and no b-roll
  • Stock music library access
  • One revision

Problem: In a marketing environment where word-of-mouth and “real person” reviews compel audiences to action, your cupboard of polished and personal testimonials is running bare.

Solution: Testimonial Package

Testimonials are Scenic’s most requested service. This package includes three testimonials, along with associated social media versions.

It includes:

  • On-site video production  
  • Up to two interviews and b-roll at one location
  • Editing of three videos (each running 2:00 or less) with the sound bites and b-roll that we filmed, music from our stock library, and basic graphics.  
  • Includes a :30 cutdown of each, and 10 additional visual assets
  • Two rounds of revisions

Problem: You need testimonials but you can’t find people to speak on camera

Solution: The Influencer Testimonial Package

Few voices speak louder than the one coming from the customer, client, or ambassador that’s praising your brand. Can’t find one to go on camera? We will. This package includes the following:

  • Researching and casting three real people to feature as on-camera testimonials
  • On-site video production  
  • Editing of a minimum of three videos (each running 2:00 or less) with the sound bites and b-roll that we film, as well as music from our stock library and basic graphics.
  • Includes a :30 cutdown of each, and 10 additional visual assets
  • Two rounds of revisions

Problem: You have no time. To produce testimonials. For lunch. To read the rest of this sentence.

Solution: Testimonial Campaign Package

Scenic will take care of everything. This is a complete testimonial package, from start to finish. It includes the following:

  • Researching and casting real people to feature
  • On-site video production  
  • Editing three videos (each running 2:00 or less) with the sound bites and b-roll that we filmed, and also music from our stock library and basic graphics.  
  • Includes a :30 cutdown of each, and 10 additional visual assets
  • Two rounds of revisions
  • Three blog posts
  • One email
  • 30-day digital ad campaign

Add-ons available:

– Drone footage

– Production day for b-roll/library footage

To get detailed pricing, fill out our contact form above.

Why Testimonial Videos?

  1. Boost Credibility: People trust people. A Nielsen study revealed that 92% of consumers trust earned media, like word-of-mouth and recommendations from friends and family, above all other forms of advertising.
  2. Emotional Connection: Testimonials are not just about facts; they’re about stories and emotions. By showcasing real stories, you connect with your audience on a deeper level, which is crucial for brand loyalty.
  3. Versatility: These videos can be used across various platforms—your website, social media, email campaigns, and more. They’re like the Swiss Army knife in your marketing toolkit.
  4. Enhanced Engagement: Videos keep users engaged longer on your site. Wyzowl’s statistics indicate that people spend 2.6x more time on pages with video than without.
  5. Want more details and examples? Click here.

Driving ROI with Testimonial Videos

  1. Increased Conversions: Including video on a landing page can increase conversion rates by 80%, according to Unbounce. When those videos are testimonials? Even better.
  2. Improved SEO: Google loves videos. A well-optimized testimonial video can boost your site’s search engine ranking, leading to more organic traffic.
  3. Higher Retention Rates: Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text, as reported by Insivia.
  4. Social Proof: Testimonials act as social proof, leveraging the psychological principle that people will follow the actions of others.

Crafting the Perfect Testimonial Video

  1. Authenticity is Key: The best testimonials don’t sound scripted. They’re genuine, relatable, and honest.
  2. Quality Matters: Authenticity is crucial. But so is production quality. Good lighting, clear audio, and professional editing make a world of difference.
  3. Storytelling Approach: Structure the video with a clear narrative. Have a beginning, middle, and end that takes viewers on a journey.

Incorporating testimonial videos into your marketing strategy isn’t just a trend; it’s a powerful tool to connect with your audience, enhance credibility, and drive ROI. In the digital age, where authenticity and storytelling reign supreme, testimonial videos are your ticket to deeper engagement and stronger brand loyalty.

 

So, are you ready to let your customers do the talking?

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