KANSAS CITY
4600 W. 51st Street, Suite 300
Roeland Park, KS 66205
816.868.8320
CHICAGO
318 W. Adams, Suite 1600
Chicago, IL 60606
312.585.7649
Scenic Road leads and participates in discussions on content marketing. Every week, we voice ideas, report on trends, and share best practices. Have a browse, share at will, and drop us a line to join in the discussion.
When storytelling is done right, it has the power to bring a brand to life, give it a personality
What makes you unique? What’s your purpose? In an age when brands must do everything possible to differentiate themselves,
We’ve all heard that with great power comes great responsibility. And for this reason, brands in the past have been
There are so many reasons why video marketing should be on every marketer’s to-do list. To begin with, a 2017
Storytelling is as old as man. Since the very beginning, people have gathered around fires to exchange tales of their
As marketers trying to refine our content marketing strategies, it pays to study the brands who are blazing the
Video and SEO Over the past few years, we’ve grown to understand better why video content is so much more
Aerial video is the latest trend to move from the big screen to the small screen, and its
Why? Why do certain images or ads get attention, while others fall flat? While there’s no simple answer, new insights
If you’re still teetering on whether or not your brand wants to invest in video, just look at the numbers.