KANSAS CITY
4600 W. 51st Street, Suite 300
Roeland Park, KS 66205
816.868.8320
CHICAGO
318 W. Adams, Suite 1600
Chicago, IL 60606
312.585.7649
Scenic Road leads and participates in discussions on video production, brand storytelling, and content marketing. Every other week, we voice ideas, report on trends, and share best practices. Have a browse, share at will, and drop us a line to join in the discussion.
You might not have heard, but there was this big football game tonight. I almost forgot about it because,
Digital marketing keeps evolving with rapidly advancing online technology. As much as we scream to ourselves, “Make it stop!” brands
Many businesses choose to produce videos in-house because it seems more cost-effective. You think to yourself: “Wow! Video is expensive!
The world of marketing has seen a shift toward analytics in recent years. Business leaders are more conscious than ever
You might think storytelling is wildly creative, but it is often surprisingly structured. Talk to any author, and they’ll tell
The Stories feature on both Instagram and Facebook has gotten extremely popular recently. This is a way to provide compelling
Let’s face it. People are bored with conventional advertising. They’ve seen, read, and heard too much of products pitched in
Content, content, content! It’s all about the content they say. Too bad a lot of people are doing it wrong.
Everybody’s got facts. You might even have some product features you know your audience will love. Forget about all that.
The perfectionist mentality is ingrained in the contemporary world. From people’s picture-perfect lives as portrayed on social media, to most