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Scenic Road leads and participates in discussions on content marketing. Every week, we voice ideas, report on trends, and share best practices. Have a browse, share at will, and drop us a line to join in the discussion.
Storytelling is as old as man. Since the very beginning, people have gathered around fires to exchange tales of their
As marketers trying to refine our content marketing strategies, it pays to study the brands who are blazing the
Video and SEO Over the past few years, we’ve grown to understand better why video content is so much more
Aerial video is the latest trend to move from the big screen to the small screen, and its
Why? Why do certain images or ads get attention, while others fall flat? While there’s no simple answer, new insights
If you’re still teetering on whether or not your brand wants to invest in video, just look at the numbers.
Video Definitions: Fade, Pans, Lav, Slate, Sync… what? The video vocabulary or glossary of words involved in video production is
Brands can no longer take a “wait and see” approach to a rapidly changing digital marketing space. If you followed
Numbers don’t lie. Whether on social media or your webpage, video is becoming the best way to give your brand
2018 is in full swing, and marketers know one thing about time’s passage: you have to stay on top of