10 Tips on Making a Powerful Brand Film for Your Business

In today’s digital age, the supreme reign of video content is undeniable, especially when it comes to brand films.

An impressive 68% of consumers engage with business videos under a minute long, while a staggering 93% of businesses report clinching sales through short-form video content.

This highlights the critical importance of not just any video, but specifically brand films, … Read more

The Cinematic Wizards Behind the Curtain: All Roads Lead to Scenic Road Productions

Behind the scenes with scenic road

In the digital age where your cat’s yawn might go viral, what sets your content apart?

The secret sauce: stellar video production.

And who’s got the secret recipe? None other than Scenic Road. If you’re wondering what makes for a great video production, here’s a quick look.

Grab some popcorn, friends, because we’re diving into the reel world. (See … Read more

How Small Businesses Can Boost Profits With Video Storytelling


The Internet came first. Then the mobile experience. Now, video is THE focus. 

Video is not only taking over the Internet, it’s shaping customer behavior. (Have you watched TikTok lately?) What’s on TikTok now will be trending… now.

Small businesses need to jump on the video train. The steps a small business can take to create a video strategy even … Read more

Brand Films – What They Are and What They Can do to Help Promote Your Corporation

waterman floating under ocean surface

Corporations are using more creative means to promote their brands than ever before. Brand films, or “branded documentaries” as they’re also known, aim to entertain and inspire viewers with stories of aspirational lifestyles. At the same time, brand films subtly educate the audience on what makes your company special to widen your reach to your key demographics.


Subtly is … Read more

What Exactly is a Brand Film? [Plus, Our Top 8 Brand Films of All Time]

Follow along as we spell out what brand films are, once and for all, and provide eight killer examples of branded content done right.

Title screen to a brand film with Hawaii mountain behind


What is a Brand Film?

Brand films are long-form videos created to soft-sell the lifestyle of a brand and used as a form of digital marketing.

Usually, a brand film tells a story, connecting … Read more

Branded Video: The Essential Formula for a Shareable Video

man creating short form video content on in phone in the office.

Did you know that a branded video is the most effective way to increase your website traffic? But, did you also know that only 5% of brands have a video marketing strategy in place?

That’s no typo.

Despite video’s popularity, 95% of companies are missing out on this incredibly important opportunity.

You may have read guides to creating shareable branded Read more

How Targeted Video Campaigns Can Help Your Company

In today’s highly competitive internet world, it is very important for brands to differentiate themselves from their competition. Otherwise, you will lose customers and sales. They will flock to that new and exciting brand that’s not boring them with the same old message as everyone else.

To stand out, your brand needs to be the staple background noise for your … Read more

The 9 Best Examples of Video Storytelling

cinematographer stands with video camera in a fruit stand in Pakistan

With readily available streaming content, traditional advertising has lost some of its luster. Consumers are now seasoned veterans at tuning out ads or taking more extreme measures such as using ad blockers. (Look in the mirror. You know this is you.)

This doesn’t mean, however, that advertising itself is obsolete. People are still spending plenty of cash shopping and seeking … Read more