The Cinematic Wizards Behind the Curtain: All Roads Lead to Scenic Road Productions Posted on September 18, 2023 | September 14, 2023 by jolean In the digital age where your cat’s yawn might go viral, what sets your content apart? The secret sauce: stellar video production. And who’s got the secret recipe? None other than Scenic Road. If you’re wondering what makes for a great video production, here’s a quick look. Grab some popcorn, friends, because we’re diving into the reel world. (See … Read more
How to Make a Brand Film for Business Posted on May 16, 2023 | May 16, 2023 by jolean A brand film is a cinematic video that gives your potential customers a taste of the “why” behind your business – it’s not meant to be a product demo or how-to video. Instead, a brand film is a long form video that captures the heart and soul of your business and tells your brand story authentically and engagingly. It’s … Read more
How Small Businesses Can Boost Profits With Video Storytelling Posted on May 1, 2023 | May 11, 2023 by Scenic Road The Internet came first. Then the mobile experience. Now, video is THE focus. Video is not only taking over the Internet, it’s shaping customer behavior. (Have you watched TikTok lately?) What’s on TikTok now will be trending… now. Small businesses need to jump on the video train. The steps a small business can take to create a video strategy even … Read more
Best Practices for Video Production Posted on January 10, 2023 by jolean Video production is like juggling cats. There are a lot of different factors to consider in order to ensure everyone lands on their feet in a successful outcome. As a creative director or marketing professional, it’s important that you have a solid understanding of all the best practices for video production. In this blog post, we’ll dive into some of … Read more
Brand Films – What They Are and What They Can do to Help Promote Your Corporation Posted on October 17, 2022 | October 19, 2022 by jolean Corporations are using more creative means to promote their brands than ever before. Brand films, or “branded documentaries” as they’re also known, aim to entertain and inspire viewers with stories of aspirational lifestyles. At the same time, brand films subtly educate the audience on what makes your company special to widen your reach to your key demographics. Subtly is … Read more
What Exactly is a Brand Film? [Plus, Our Top 8 Brand Films of All Time] Posted on August 5, 2022 | September 13, 2023 by jolean Follow along as we spell out what brand films are, once and for all, and provide eight killer examples of branded content done right. What is a Brand Film? Brand films are long-form videos created to soft-sell the lifestyle of a brand and used as a form of digital marketing. Usually, a brand film tells a story, connecting … Read more
Branded Video: The Essential Formula for a Shareable Video Posted on December 23, 2021 | September 13, 2023 by jolean Did you know that a branded video is the most effective way to increase your website traffic? But, did you also know that only 5% of brands have a video marketing strategy in place? That’s no typo. Despite video’s popularity, 95% of companies are missing out on this incredibly important opportunity. You may have read guides to creating shareable branded … Read more
How Targeted Video Campaigns Can Help Your Company Posted on October 30, 2021 | January 29, 2022 by jolean In today’s highly competitive internet world, it is very important for brands to differentiate themselves from their competition. Otherwise, you will lose customers and sales. They will flock to that new and exciting brand that’s not boring them with the same old message as everyone else. To stand out, your brand needs to be the staple background noise for your … Read more
The 9 Best Examples of Video Storytelling Posted on August 10, 2021 | January 11, 2023 by jolean With readily available streaming content, traditional advertising has lost some of its luster. Consumers are now seasoned veterans at tuning out ads or taking more extreme measures such as using ad blockers. (Look in the mirror. You know this is you.) This doesn’t mean, however, that advertising itself is obsolete. People are still spending plenty of cash shopping and seeking … Read more
Top 103 Video Production Companies in the US (2 of 2: Maryland-Wyoming) Posted on October 26, 2020 | July 19, 2022 by jolean (Note: this post is continued from TOP 103 VIDEO PRODUCTION COMPANIES IN THE US (1 OF 2: ALABAMA-MAINE)) Maryland Producers, in Baltimore, is into high-quality video production, out-of-the-ordinary television commercials, corporate videos, web film, branded content, social media video, YouTube video, and any other video project you care to try. Producers‘ crew is highly skilled, and its editors … Read more