You’re Doing Content Marketing Wrong

Content, content, content! It’s all about the content they say. Too bad a lot of people are doing it wrong. Instead of thinking about one great video, that one perfect email blast, that viral social media post, riveting blog, or article…  think about everything working together in an ecosystem of content that puts your brand in front of the right … Read more

How to Tell Emotional Brand Stories (That Might Make You Ugly-Cry)

Everybody’s got facts. You might even have some product features you know your audience will love. Forget about all that. To truly stand out, you need to hit the emotion.

Depending on your industry, you might already think that way. The reality, though, is that emotion matters in every context. Believe it or not, consumer behavior experts think that 95%Read more

The Ultimate Video Marketing Playbook

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There are so many reasons why video marketing should be on every marketer’s to-do list. To begin with, a 2017 HubSpot Research report reveals that 54% of respondents want to see more video content coming from the businesses and brands they support.

There is plenty more proof why video has emerged as the most effective and preferred marketing medium. Just … Read more