How Targeted Video Campaigns Can Help Your Company Posted on October 30, 2021 | January 29, 2022 by jolean In today’s highly competitive internet world, it is very important for brands to differentiate themselves from their competition. Otherwise, you will lose customers and sales. They will flock to that new and exciting brand that’s not boring them with the same old message as everyone else. To stand out, your brand needs to be the staple background noise for your … Read more
Top 103 Video Production Companies in the US (1 of 2: Alabama-Maine) Posted on April 2, 2020 | May 17, 2022 by jolean Video production companies are having a tough time right now. As little as three weeks ago, when businesses talked marketing, video marketing was at the center of every trend. Now, a huge percentage of video production is on pause, and even though it’s difficult to travel, local video production can still be done. Small crews and social distancing mean you … Read more
How to Follow a Storytelling Video Formula Without Becoming Formulaic Posted on September 9, 2019 | May 17, 2022 by jolean This blog has been updated from the original on 2/10/22 You might think storytelling is wildly creative, but it is often surprisingly structured. Talk to any author, and they’ll tell you about the benefits of laying out their stories in a clear formula that allows them to build complete arcs, characters, and satisfying endings. Break it down, and Lord of … Read more
Tips for Marketing with Stories on Instagram and Facebook Posted on August 26, 2019 | July 31, 2021 by jolean The Stories feature on both Instagram and Facebook has gotten extremely popular recently. This is a way to provide compelling yet short-lived content for your audience that’s highly visible. The Benefit of Creating Stories Snapchat introduced the Stories feature several years ago. However, both Instagram and its parent company Facebook adopted it and quickly surpassed Snapchat. Instagram alone has 500 … Read more
You’re Doing Content Marketing Wrong Posted on May 20, 2019 by jolean Content, content, content! It’s all about the content they say. Too bad a lot of people are doing it wrong. Instead of thinking about one great video, that one perfect email blast, that viral social media post, riveting blog, or article… think about everything working together in an ecosystem of content that puts your brand in front of the right … Read more
How to Tell Emotional Brand Stories (That Might Make You Ugly-Cry) Posted on April 1, 2019 | April 1, 2019 by jolean Everybody’s got facts. You might even have some product features you know your audience will love. Forget about all that. To truly stand out, you need to hit the emotion. Depending on your industry, you might already think that way. The reality, though, is that emotion matters in every context. Believe it or not, consumer behavior experts think that 95%… Read more
The Ultimate Video Marketing Playbook Posted on May 21, 2018 | February 2, 2022 by jolean This blog has been updated on February 2, 2022. There are so many reasons why video marketing should be on every marketer’s to-do list. To begin with, a HubSpot Research report reveals that 54% of respondents want to see more video content coming from the businesses and brands they support. There is plenty more proof why video has emerged as … Read more