8 Strong Stories to Tell in Your Content Marketing

Storytelling is an essential part of content marketing. If you’re able to engage visitors with an entertaining, relevant, helpful, and timely story about your company, you’ll have them hooked. Creating content that speaks to customers at every stage of the buyer’s journey helps you build a relationship with them. Content creation also has to be customer-centric, meaning there’s got to … Read more

Brand Backstory Telling: The Trend of Going Way Back


Backstorytelling

Storytelling is as old as man. Since the very beginning, people have gathered around fires to exchange tales of their adventures and origins. True or entirely fictional, stories had the power to gather people. And if a story was told well enough to leave an impact, it was shared again and again. Stories found themselves told from generation to generation.… Read more