Content, content, content! It’s all about the content they say. Too bad a lot of people are doing it wrong. Instead of thinking about one great video, that one perfect email blast, that viral social media post, riveting blog, or article… think about everything working together in an ecosystem of content that puts your brand in front of the right … Read more
In today’s digital marketing world, content is not only king; it’s the whole chess set. Almost no brand can sustainably succeed without visual, emotional, and snackable content that draws your audience in, piques their interest, and convinces them to consider you as a solution to their problems.
But that’s not the end of it. Many marketers don’t yet realize … Read more
Facebook. Twitter. LinkedIn. No doubt you, like everyone else in the modern world, has an account on at least two of the big three Behemoths of Social. And when businesses start social media marketing, these platforms are always the first three most start with because you (and everyone else) are already comfortable with them. Now, brands and businesses are jumping … Read more
There’s something magical that happens when you read the words “Once Upon a Time….” Stories draw you in, and content marketing is, in its essence, storytelling. A ‘just the facts, ma’am’ approach will not get your audience’s attention, nor will it convert them to leads. Instead, you need to build narratives that potential customers can relate to as they … Read more
Mom jeans are back!
Just when you think everything has been done, it comes full circle. The world is capitalizing on nostalgia marketing to draw in a new (and old) audience.
From constant sequels in Hollywood, to the McRib, to television remakes like Full House, people flock to entertainment, products, and advertising that remind them of the past.
This … Read more
Today’s consumer doesn’t want to be sold to. Period. So how do you reach them? One of the most powerful ways is an employee advocacy video, or a modern take on the tried-and-true testimonial.
I’m not talking about the testimonial from ages long past. Today’s advocacy videos don’t feel staged. You don’t get the sense that the people … Read more
Aspirational marketing is a breath of fresh air. In this time of global unrest and social and political strife (<– understatement of the 21st century), we all need a little escape. Ok… a big escape. To a tropical location. Complete with bikinis and umbrella drinks…. Like, perhaps Rio?
Capturing Aspirational Content
Today’s blog will showcase the aspirational work to … Read more
It was our first appointment viewing. Our first open-mouthed, awe-inspired, aspirational experiences with storytelling: cartoons. You might think what Wile E. Coyote and SpongeBob can teach us is well, elementary, but you would be wrong. Whether it’s a factual story, a fictional one, or a promotional story like advertising or marketing, we can all learn from storytelling tools to be … Read more
Humor. It’s one of the most effective and yet, underutilized, tools in the storytelling toolbox. Too many brands shy away from humor because if you take the joke too far, or marginalize a group, or lack self-awareness, it can be worse than falling flat. It can damage your brand. See here for some worst-case scenarios. Take notes, students of … Read more
It’s Your Show: How to Use Branded Entertainment
It’s Your Show is the Missouri Division of Tourism’s new branded entertainment video content campaign that tells the authentic stories of various travelers. It’s a fun, immersive example of how brands can use authentic storytelling in branded entertainment.
It’s Your Show puts their product (tourism) in the back seat to story.… Read more