7 Storytelling Ideas For Your Content Marketing

 

There’s something magical that happens when you read the words “Once Upon a Time….”  Stories draw you in, and content marketing is, in its essence, storytelling. A ‘just the facts, ma’am’ approach will not get your audience’s attention, nor will it convert them to leads. Instead, you need to build narratives that potential customers can relate to as they … Read more

5 Olympic Campaigns that Prove All is Right with the World

Aspirational marketing is a breath of fresh air.  In this time of global unrest and social and political strife (<– understatement of the 21st century), we all need a little escape. Ok… a big escape. To a tropical location. Complete with bikinis and umbrella drinks…. Like, perhaps Rio?

Even Jesus is Excited

Capturing Aspirational Content

Today’s blog will showcase the aspirational work to Read more

3 Ways Brands Can Learn Storytelling from Cartoons

It was our first appointment viewing. Our first open-mouthed, awe-inspired, aspirational experiences with storytelling: cartoons. You might think what Wile E. Coyote and SpongeBob can teach us is well, elementary, but you would be wrong. Whether it’s a factual story, a fictional one, or a promotional story like advertising or marketing, we can all learn from storytelling tools to be … Read more

How Brands Get Content in Crisis Communications Wrong

At no other time are the stakes higher for your brand than during a crisis, and at no other time do brands miss an enormous opportunity. How do they get content wrong? Hint: they don’t have any.

The brand might have a crisis communications plan, even a robust, practiced one, but I guarantee they won’t have related content to … Read more

Advertising is Dead and Other Stone Cold Truths

A movement has begun. People usually don’t want to be hear what your brand wants to tell them, and they have eleventy million ways now to avoid your advertising. They want to engage with content in the form of authentic stories; and brands, creators and television networks are quickly getting on board. Advertising is moving into the open arms of … Read more