4 Reasons Why Video Should Be Part of Your Brand Narrative

image of woman typing on keyboard with holographic brand narrative video hovering over the keyboard

When it comes to marketing your business, brand narrative is everything. How many customers make purchasing decisions in line with statistics or a cost-benefit analysis today? Next to none. They will buy into a story, and your brand narrative is defined by the stories that you tell. It includes your connection to your past, and your vision for the future.

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How Targeted Video Campaigns Can Help Your Company

In today’s highly competitive internet world, it is very important for brands to differentiate themselves from their competition. Otherwise, you will lose customers and sales. They will flock to that new and exciting brand that’s not boring them with the same old message as everyone else.

To stand out, your brand needs to be the staple background noise for your … Read more

Introducing Unparalleled Professional Video: the ARRI Alexa

ARRI 1

This year, Scenic upped the ante for in-house holiday presents. We gave ourselves our ultimate dream camera for professional video: the ARRI Alexa.

In the modern world of digital filmmaking, the industry’s new standard for high-end video is staggering. More than just an acceptable complement to yesterday’s film technology, this camera is a giant leap into a new frontier of … Read more

5 Paths to Authentic Storytelling

Be authentic. It’s easy to say but hard to do.

Problem: Brands today face a major “authenticity deficit” where only 1 in 5 consumers say that brands and companies are open and honest, according to a report by Cohn & Wolfe.

Solution:
Here are five ways that you can use authentic storytelling to not only reach audiences, but

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3 Ways Brands Can Learn Storytelling from Cartoons

It was our first appointment viewing. Our first open-mouthed, awe-inspired, aspirational experiences with storytelling: cartoons. You might think what Wile E. Coyote and SpongeBob can teach us is well, elementary, but you would be wrong. Whether it’s a factual story, a fictional one, or a promotional story like advertising or marketing, we can all learn from storytelling tools to be … Read more

How Brands Get Content in Crisis Communications Wrong

At no other time are the stakes higher for your brand than during a crisis, and at no other time do brands miss an enormous opportunity. How do they get content wrong? Hint: they don’t have any.

The brand might have a crisis communications plan, even a robust, practiced one, but I guarantee they won’t have related content to … Read more

Advertising is Dead and Other Stone Cold Truths

A movement has begun. People usually don’t want to be hear what your brand wants to tell them, and they have eleventy million ways now to avoid your advertising. They want to engage with content in the form of authentic stories; and brands, creators and television networks are quickly getting on board. Advertising is moving into the open arms of … Read more