Launching In-House Video? 6 Reasons Why That Will Hurt Your Bottom Line

Behind the scenes with Scenic Road on a recent product video shoot

This blog has been updated from the original on 2/10/22

Many businesses struggle with the debate on how to handle their brand video content – do they hire outside help or create their own internal video team?

The common mindsets seem to be that hiring outside video companies is “just too expensive!” while keeping that in-house will put money back … Read more

Introducing Unparalleled Professional Video: the ARRI Alexa

ARRI 1

This year, Scenic upped the ante for in-house holiday presents. We gave ourselves our ultimate dream camera for professional video: the ARRI Alexa.

In the modern world of digital filmmaking, the industry’s new standard for high-end video is staggering. More than just an acceptable complement to yesterday’s film technology, this camera is a giant leap into a new frontier of … Read more