Launching In-House Video? 4 Reasons Why That Will Hurt Your Bottom Line

Behind the scenes with Scenic Road on a recent product video shoot

Many businesses choose to produce videos in-house because it seems more cost-effective. You think to yourself: “Wow! Video is expensive! Why should we pay that much when we can just hire someone who can do it all?”  I’ll admit a hard truth to earn your trust right off the top: Producing videos with your team may put money back into … Read more

Introducing Unparalleled Professional Video: the ARRI Alexa

ARRI 1

This year, Scenic upped the ante for in-house holiday presents. We gave ourselves our ultimate dream camera for professional video: the ARRI Alexa.

In the modern world of digital filmmaking, the industry’s new standard for high-end video is staggering. More than just an acceptable complement to yesterday’s film technology, this camera is a giant leap into a new frontier of … Read more