5 Paths to Authentic Storytelling

Be authentic. It’s easy to say but hard to do.

Problem: Brands today face a major “authenticity deficit” where only 1 in 5 consumers say that brands and companies are open and honest, according to a report by Cohn & Wolfe.

Solution:
Here are five ways that you can use authentic storytelling to not only reach audiences, but

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How to Build Authenticity for Your Brand through Employee Advocacy

 

Today’s consumer doesn’t want to be sold to. Period. So how do you reach them? One of the most powerful ways is an employee advocacy video, or a modern take on the tried-and-true testimonial.

 

I’m not talking about the testimonial from ages long past. Today’s advocacy videos don’t feel staged. You don’t get the sense that the people … Read more

It’s Your Show: How to Use Branded Entertainment

It’s Your Show: How to Use Branded Entertainment

It’s Your Show is the Missouri Division of Tourism’s new branded entertainment video content campaign that tells the authentic stories of various travelers. It’s a fun, immersive example of how brands can use authentic storytelling in branded entertainment.

 

It’s Your Show puts their product (tourism) in the back seat to story.… Read more

Delta Airlines & Carson Daly: How to Use the News for Brand Placement

So as I was munching on my gluten-free Cheerios recently, I stopped to watch a segment with Carson Daly on the Today Show.  I was struck by the authentic storytelling opportunity this presented for Delta’s brand, (talk about ideal product/brand placement) and wanted to share how you can pitch organic ideas to news organizations and see tangible results.

Watch … Read more