Behind the Scen…ic Road: Alaska

I wish I could fully articulate the beauty of Alaska. I have such a distinct visual – standing on the shoreline of the Knik Arm near Point MacKenzie, watching the plethora of colors from the rising sun bounce off the stillness of the water. Everything was so calm you couldn’t tell if that imperceptible movement was the reflection of the … Read more

Launching In-House Video? 6 Reasons Why That Will Hurt Your Bottom Line

Behind the scenes with Scenic Road on a recent product video shoot

This blog has been updated from the original on 2/10/22

Many businesses struggle with the debate on how to handle their brand video content – do they hire outside help or create their own internal video team?

The common mindsets seem to be that hiring outside video companies is “just too expensive!” while keeping that in-house will put money back … Read more

5 Paths to Authentic Storytelling

Be authentic. It’s easy to say but hard to do.

Problem: Brands today face a major “authenticity deficit” where only 1 in 5 consumers say that brands and companies are open and honest, according to a report by Cohn & Wolfe.

Solution:
Here are five ways that you can use authentic storytelling to not only reach audiences, but

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Delta Airlines & Carson Daly: How to Use the News for Brand Placement

So as I was munching on my gluten-free Cheerios recently, I stopped to watch a segment with Carson Daly on the Today Show.  I was struck by the authentic storytelling opportunity this presented for Delta’s brand, (talk about ideal product/brand placement) and wanted to share how you can pitch organic ideas to news organizations and see tangible results.

Watch … Read more