With readily available streaming content, traditional advertising has lost some of its luster. Consumers are now seasoned veterans at tuning out ads or taking more extreme measures such as using ad blockers. (Look in the mirror. You know this is you.) This doesn’t mean, however, that advertising itself is obsolete. People are still spending plenty of cash shopping and seeking … Read more
Everybody’s got facts. You might even have some product features you know your audience will love. Forget about all that. To truly stand out, you need to hit the emotion.
There’s a reason people all know the phrase “A picture is worth a thousand words.” Have you ever sent a text or private message to someone, only to have them misread or misunderstand the point you’re trying to make? Or tried to write a description of your vacation spot to email to a friend but were unable to capture it … Read more
Storytelling is an essential part of content marketing. If you’re able to engage visitors with an entertaining, relevant, helpful, and timely story about your company, you’ll have them hooked. Creating content that speaks to customers at every stage of the buyer’s journey helps you build a relationship with them. Content creation also has to be customer-centric, meaning there’s got to … Read more
Mom jeans are back!
Just when you think everything has been done, it comes full circle. The world is capitalizing on nostalgia marketing to draw in a new (and old) audience.
From constant sequels in Hollywood, to the McRib, to television remakes like Full House, people flock to entertainment, products, and advertising that remind them of the past.
This … Read more
Be authentic. It’s easy to say but hard to do.
Problem: Brands today face a major “authenticity deficit” where only 1 in 5 consumers say that brands and companies are open and honest, according to a report by Cohn & Wolfe.
Solution:… Read more
Here are five ways that you can use authentic storytelling to not only reach audiences, but
Aspirational marketing is a breath of fresh air. In this time of global unrest and social and political strife (<– understatement of the 21st century), we all need a little escape. Ok… a big escape. To a tropical location. Complete with bikinis and umbrella drinks…. Like, perhaps Rio?
Capturing Aspirational Content
Today’s blog will showcase the aspirational work to … Read more
It was our first appointment viewing. Our first open-mouthed, awe-inspired, aspirational experiences with storytelling: cartoons. You might think what Wile E. Coyote and SpongeBob can teach us is well, elementary, but you would be wrong. Whether it’s a factual story, a fictional one, or a promotional story like advertising or marketing, we can all learn from storytelling tools to be … Read more
At no other time are the stakes higher for your brand than during a crisis, and at no other time do brands miss an enormous opportunity. How do they get content wrong? Hint: they don’t have any.
Humor. It’s one of the most effective and yet, underutilized, tools in the storytelling toolbox. Too many brands shy away from humor because if you take the joke too far, or marginalize a group, or lack self-awareness, it can be worse than falling flat. It can damage your brand. See here for some worst-case scenarios. Take notes, students of … Read more