Four Incredible Powers of an Authentic Testimonial Video

close-up photo of woman's face with green eyes and dark hair

There’s a reason people all know the phrase “A picture is worth a thousand words.” Have you ever sent a text or private message to someone, only to have them misread or misunderstand the point you’re trying to make? Or tried to write a description of your vacation spot to email to a friend but were unable to capture it … Read more

The 9 Best Examples of Video Storytelling in 2018

People are all getting tired of traditional advertising. Consumers are now seasoned veterans at tuning out ads or taking more extreme measures such as using ad blockers. (Look in the mirror. You know this is you.) This doesn’t mean, however, that advertising itself is obsolete. People are still spending plenty of cash shopping and seeking the best products and deals. … Read more

How to Make a Compelling Corporate Video

 

 

 

Man and woman under lights, behind the scenes on a Scenic Road corporate video shoot

 

 

 

 

 

 

 

 

 

 

 

 

 

 

As a marketing or communications professional leading your company’s strategy, you’re well aware of the need to incorporate video into your content strategy. With over a billion users on YouTube, there is an entire world to explore via video marketing. Mobile video Read more

7 Tips for More Polished Instagram Stories

More than 300 million people use Instagram Stories every day–and with good reason. In 15 seconds or less, you can give your audience a behind-the-scenes look at your brand or provide them with a fun look at what you’re doing now– or next. While they’re definitely more casual than other forms of video content, that doesn’t mean they need to … Read more

5 Paths to Authentic Storytelling

Be authentic. It’s easy to say but hard to do.

Problem: Brands today face a major “authenticity deficit” where only 1 in 5 consumers say that brands and companies are open and honest, according to a report by Cohn & Wolfe.

Solution:
Here are five ways that you can use authentic storytelling to not only reach audiences, but

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5 Olympic Campaigns that Prove All is Right with the World

Aspirational marketing is a breath of fresh air.  In this time of global unrest and social and political strife (<– understatement of the 21st century), we all need a little escape. Ok… a big escape. To a tropical location. Complete with bikinis and umbrella drinks…. Like, perhaps Rio?

Even Jesus is Excited

Capturing Aspirational Content

Today’s blog will showcase the aspirational work to Read more

3 Ways Brands Can Learn Storytelling from Cartoons

It was our first appointment viewing. Our first open-mouthed, awe-inspired, aspirational experiences with storytelling: cartoons. You might think what Wile E. Coyote and SpongeBob can teach us is well, elementary, but you would be wrong. Whether it’s a factual story, a fictional one, or a promotional story like advertising or marketing, we can all learn from storytelling tools to be … Read more

How Brands Get Content in Crisis Communications Wrong

At no other time are the stakes higher for your brand than during a crisis, and at no other time do brands miss an enormous opportunity. How do they get content wrong? Hint: they don’t have any.

The brand might have a crisis communications plan, even a robust, practiced one, but I guarantee they won’t have related content to … Read more

Don’t Eat Paint: How to Use Humor in Brand Storytelling

Humor. It’s one of the most effective and yet, underutilized, tools in the storytelling toolbox. Too many brands shy away from humor because if you take the joke too far, or marginalize a group, or lack self-awareness, it can be worse than falling flat. It can damage your brand. See here for some worst-case scenarios. Take notes, students of … Read more

It’s Your Show: How to Use Branded Entertainment

It’s Your Show: How to Use Branded Entertainment

It’s Your Show is the Missouri Division of Tourism’s new branded entertainment video content campaign that tells the authentic stories of various travelers. It’s a fun, immersive example of how brands can use authentic storytelling in branded entertainment.

 

It’s Your Show puts their product (tourism) in the back seat to story.… Read more