Top 103 Video Production Companies in the US (2 of 2: Maryland-Wyoming)

(Note: this post is continued from TOP 103 VIDEO PRODUCTION COMPANIES IN THE US (1 OF 2: ALABAMA-MAINE))

Maryland

Producers, in Baltimore, is into high-quality video production, out-of-the-ordinary television commercials, corporate videos, web film, branded content, social media video, YouTube video, and any other video project you care to try. Producers‘ crew is highly skilled, and its editors … Read more

Top 103 Video Production Companies in the US (1 of 2: Alabama-Maine)

Video production companies are having a tough time right now. As little as three weeks ago, when businesses talked marketing, video marketing was at the center of every trend. Now, a huge percentage of video production is on pause, and even though it’s difficult to travel, local video production can still be done. Small crews and social distancing mean you … Read more

Launching In-House Video? 4 Reasons Why That Will Hurt Your Bottom Line

Behind the scenes with Scenic Road on a recent product video shoot

Many businesses choose to produce videos in-house because it seems more cost-effective. You think to yourself: “Wow! Video is expensive! Why should we pay that much when we can just hire someone who can do it all?”  I’ll admit a hard truth to earn your trust right off the top: Producing videos with your team may put money back into … Read more

How Do You Know if Your Storytelling Videos are Working? Check These 7 Metrics

The world of marketing has seen a shift toward analytics in recent years. Business leaders are more conscious than ever about trackable success across marketing initiatives, which is great news for marketers looking to prove ROI and optimize their efforts over time.

That shift is just starting to move toward video. Many marketers are still measuring analytics as a whole, … Read more

How to Follow a Storytelling Video Formula Without Becoming Formulaic

You might think storytelling is wildly creative, but it is often surprisingly structured. Talk to any author, and they’ll tell you about the benefits of laying out their stories in a clear formula that allows them to build complete arcs, characters, and satisfying endings. Break it down, and Lord of the Rings is a surprisingly straightforward chronological hero’s journey.

The … Read more

How to Tell Emotional Brand Stories (That Might Make You Ugly-Cry)

Everybody’s got facts. You might even have some product features you know your audience will love. Forget about all that. To truly stand out, you need to hit the emotion.

Depending on your industry, you might already think that way. The reality, though, is that emotion matters in every context. Believe it or not, consumer behavior experts think that 95%Read more

Four Incredible Powers of an Authentic Testimonial Video

close-up photo of woman's face with green eyes and dark hair

There’s a reason people all know the phrase “A picture is worth a thousand words.” Have you ever sent a text or private message to someone, only to have them misread or misunderstand the point you’re trying to make? Or tried to write a description of your vacation spot to email to a friend but were unable to capture it … Read more

The 9 Best Examples of Video Storytelling in 2018

People are all getting tired of traditional advertising. Consumers are now seasoned veterans at tuning out ads or taking more extreme measures such as using ad blockers. (Look in the mirror. You know this is you.) This doesn’t mean, however, that advertising itself is obsolete. People are still spending plenty of cash shopping and seeking the best products and deals. … Read more

How to Make a Compelling Corporate Video

 

 

 

Man and woman under lights, behind the scenes on a Scenic Road corporate video shoot

 

 

 

 

 

 

 

 

 

 

 

 

 

 

As a marketing or communications professional leading your company’s strategy, you’re well aware of the need to incorporate video into your content strategy. With over a billion users on YouTube, there is an entire world to explore via video marketing. Mobile video Read more

7 Tips for More Polished Instagram Stories

More than 300 million people use Instagram Stories every day–and with good reason. In 15 seconds or less, you can give your audience a behind-the-scenes look at your brand or provide them with a fun look at what you’re doing now– or next. While they’re definitely more casual than other forms of video content, that doesn’t mean they need to … Read more