Top 103 Video Production Companies in the US – Part 2 Posted on March 8, 2022 | April 1, 2022 by jolean Florida The Sunshine State is full of entrepreneurs, creatives, artists of all kinds, and businesses that need a video to step up their marketing goals. Of course, Orlando is the fastest growing and most artistically drenched of all the larger cities in Florida. And one of the best video production companies in the town is Vibrant Media Productions. This … Read more
How Targeted Video Campaigns Can Help Your Company Posted on October 30, 2021 | January 29, 2022 by jolean In today’s highly competitive internet world, it is very important for brands to differentiate themselves from their competition. Otherwise, you will lose customers and sales. They will flock to that new and exciting brand that’s not boring them with the same old message as everyone else. To stand out, your brand needs to be the staple background noise for your … Read more
The 9 Best Examples of Video Storytelling Posted on August 10, 2021 | March 5, 2024 by jolean With readily available streaming content, traditional advertising has lost some of its luster. Consumers are now seasoned veterans at tuning out ads or taking more extreme measures such as using ad blockers. (Look in the mirror. You know this is you.) This doesn’t mean, however, that advertising itself is obsolete. People are still spending plenty of cash shopping and seeking … Read more
Top 103 Video Production Companies in the US (1 of 2: Alabama-Maine) Posted on April 2, 2020 | May 17, 2022 by jolean Video production companies are having a tough time right now. As little as three weeks ago, when businesses talked marketing, video marketing was at the center of every trend. Now, a huge percentage of video production is on pause, and even though it’s difficult to travel, local video production can still be done. Small crews and social distancing mean you … Read more
Launching In-House Video? 6 Reasons Why That Will Hurt Your Bottom Line Posted on October 21, 2019 | April 6, 2022 by jolean This blog has been updated from the original on 2/10/22 Many businesses struggle with the debate on how to handle their brand video content – do they hire outside help or create their own internal video team? The common mindsets seem to be that hiring outside video companies is “just too expensive!” while keeping that in-house will put money back … Read more
How Do You Know if Your Storytelling Videos are Working? Check These 7 Metrics Posted on September 23, 2019 | November 2, 2021 by jolean The world of marketing has seen a shift toward analytics in recent years. Business leaders are more conscious than ever about trackable success across marketing initiatives, which is great news for marketers looking to prove ROI and optimize their efforts over time. That shift has moved towards video in a major way over the last few years. Many marketers are … Read more
How to Tell Emotional Brand Stories (That Might Make You Ugly-Cry) Posted on April 1, 2019 | April 1, 2019 by jolean Everybody’s got facts. You might even have some product features you know your audience will love. Forget about all that. To truly stand out, you need to hit the emotion. Depending on your industry, you might already think that way. The reality, though, is that emotion matters in every context. Believe it or not, consumer behavior experts think that 95%… Read more
Four Incredible Powers of an Authentic Testimonial Video Posted on February 25, 2019 | February 23, 2022 by jolean This article was originally posted in January 1019 and updated February 2022. There’s a reason people all know the phrase “A picture is worth a thousand words.” Have you ever sent a text or private message to someone, only to have them misread or misunderstand the point you’re trying to make?… Read more
How to Make a Compelling Corporate Video Posted on October 10, 2018 | June 17, 2023 by jolean As a marketing or communications professional leading your company’s strategy, you’re well aware of the need to incorporate video into your content strategy. With over a billion users on YouTube, there is an entire world to explore via video marketing. Mobile video … Read more
7 Tips for More Polished Instagram Stories Posted on September 25, 2018 | July 31, 2021 by jolean More than 300 million people use Instagram Stories every day–and with good reason. In 15 seconds or less, you can give your audience a behind-the-scenes look at your brand or provide them with a fun look at what you’re doing now– or next. While they’re definitely more casual than other forms of video content, that doesn’t mean they need to … Read more