With readily available streaming content, traditional advertising has lost some of its luster. Consumers are now seasoned veterans at tuning out ads or taking more extreme measures such as using ad blockers. (Look in the mirror. You know this is you.) This doesn’t mean, however, that advertising itself is obsolete. People are still spending plenty of cash shopping and seeking … Read more
Video production companies are having a tough time right now. As little as three weeks ago, when businesses talked marketing, video marketing was at the center of every trend. Now, a huge percentage of video production is on pause, and even though it’s difficult to travel, local video production can still be done. Small crews and social distancing mean you … Read more
Many businesses choose to produce videos in-house because it seems more cost-effective. You think to yourself: “Wow! Video is expensive! Why should we pay that much when we can just hire someone who can do it all?” I’ll admit a hard truth to earn your trust right off the top: Producing videos with your team may put money back into … Read more
The world of marketing has seen a shift toward analytics in recent years. Business leaders are more conscious than ever about trackable success across marketing initiatives, which is great news for marketers looking to prove ROI and optimize their efforts over time.
That shift is just starting to move toward video. Many marketers are still measuring analytics as a whole, … Read more
Everybody’s got facts. You might even have some product features you know your audience will love. Forget about all that. To truly stand out, you need to hit the emotion.
There’s a reason people all know the phrase “A picture is worth a thousand words.” Have you ever sent a text or private message to someone, only to have them misread or misunderstand the point you’re trying to make? Or tried to write a description of your vacation spot to email to a friend but were unable to capture it … Read more
More than 300 million people use Instagram Stories every day–and with good reason. In 15 seconds or less, you can give your audience a behind-the-scenes look at your brand or provide them with a fun look at what you’re doing now– or next. While they’re definitely more casual than other forms of video content, that doesn’t mean they need to … Read more
Be authentic. It’s easy to say but hard to do.
Problem: Brands today face a major “authenticity deficit” where only 1 in 5 consumers say that brands and companies are open and honest, according to a report by Cohn & Wolfe.
Solution:… Read more
Here are five ways that you can use authentic storytelling to not only reach audiences, but
It was our first appointment viewing. Our first open-mouthed, awe-inspired, aspirational experiences with storytelling: cartoons. You might think what Wile E. Coyote and SpongeBob can teach us is well, elementary, but you would be wrong. Whether it’s a factual story, a fictional one, or a promotional story like advertising or marketing, we can all learn from storytelling tools to be … Read more