I wish I could fully articulate the beauty of Alaska. I have such a distinct visual – standing on the shoreline of the Knik Arm near Point MacKenzie, watching the plethora of colors from the rising sun bounce off the stillness of the water. Everything was so calm you couldn’t tell if that imperceptible movement was the reflection of the … Read more
Many businesses choose to produce videos in-house because it seems more cost-effective. You think to yourself: “Wow! Video is expensive! Why should we pay that much when we can just hire someone who can do it all?” I’ll admit a hard truth to earn your trust right off the top: Producing videos with your team may put money back into … Read more
This year, Scenic upped the ante for in-house holiday presents. We gave ourselves our ultimate dream camera for professional video: the ARRI Alexa.
In the modern world of digital filmmaking, the industry’s new standard for high-end video is staggering. More than just an acceptable complement to yesterday’s film technology, this camera is a giant leap into a new frontier of … Read more
Mom jeans are back!
Just when you think everything has been done, it comes full circle. The world is capitalizing on nostalgia marketing to draw in a new (and old) audience.
From constant sequels in Hollywood, to the McRib, to television remakes like Full House, people flock to entertainment, products, and advertising that remind them of the past.
This … Read more
Be authentic. It’s easy to say but hard to do.
Problem: Brands today face a major “authenticity deficit” where only 1 in 5 consumers say that brands and companies are open and honest, according to a report by Cohn & Wolfe.
Solution:… Read more
Here are five ways that you can use authentic storytelling to not only reach audiences, but
Today’s consumer doesn’t want to be sold to. Period. So how do you reach them? One of the most powerful ways is an employee advocacy video, or a modern take on the tried-and-true testimonial.
I’m not talking about the testimonial from ages long past. Today’s advocacy videos don’t feel staged. You don’t get the sense that the people … Read more
Aspirational marketing is a breath of fresh air. In this time of global unrest and social and political strife (<– understatement of the 21st century), we all need a little escape. Ok… a big escape. To a tropical location. Complete with bikinis and umbrella drinks…. Like, perhaps Rio?
Capturing Aspirational Content
Today’s blog will showcase the aspirational work to … Read more
It was our first appointment viewing. Our first open-mouthed, awe-inspired, aspirational experiences with storytelling: cartoons. You might think what Wile E. Coyote and SpongeBob can teach us is well, elementary, but you would be wrong. Whether it’s a factual story, a fictional one, or a promotional story like advertising or marketing, we can all learn from storytelling tools to be … Read more
At no other time are the stakes higher for your brand than during a crisis, and at no other time do brands miss an enormous opportunity. How do they get content wrong? Hint: they don’t have any.
Humor. It’s one of the most effective and yet, underutilized, tools in the storytelling toolbox. Too many brands shy away from humor because if you take the joke too far, or marginalize a group, or lack self-awareness, it can be worse than falling flat. It can damage your brand. See here for some worst-case scenarios. Take notes, students of … Read more