People are all getting tired of traditional advertising. Consumers are now seasoned veterans at tuning out ads or taking more extreme measures such as using ad blockers. (Look in the mirror. You know this is you.) This doesn’t mean, however, that advertising itself is obsolete. People are still spending plenty of cash shopping and seeking the best products and deals. … Read more
There’s something magical that happens when you read the words “Once Upon a Time….” Stories draw you in, and content marketing is, in its essence, storytelling. A ‘just the facts, ma’am’ approach will not get your audience’s attention, nor will it convert them to leads. Instead, you need to build narratives that potential customers can relate to as they … Read more
More than 300 million people use Instagram Stories every day–and with good reason. In 15 seconds or less, you can give your audience a behind-the-scenes look at your brand or provide them with a fun look at what you’re doing now– or next. While they’re definitely more casual than other forms of video content, that doesn’t mean they need to … Read more
When storytelling is done right, it has the power to bring a brand to life, give it a personality people can relate to, and evoke the right emotional response. Storytelling is how marketers are forging personal connections with customers and building lasting relationships.
Today’s modern consumers spend the majority of their time online on social media, so of course … Read more
What makes you unique? What’s your purpose?
In an age when brands must do everything possible to differentiate themselves, one powerful way is through a mission video.
Mission videos, or mission statement videos, are significant for businesses of all kinds. A best-in-class mission video serves as the brand’s means of communicating their purpose or core values, which then automatically … Read more
We’ve all heard that with great power comes great responsibility. And for this reason, brands in the past have been cautious about dabbling in social and political issues, worried that it might hurt their brand. They haven’t all considered it as part of their corporate social responsibility, or CSR.
Today, however, we are seeing more and more organizations saying, ‘enough … Read more
There are so many reasons why video marketing should be on every marketer’s to-do list. To begin with, a 2017 HubSpot Research report reveals that 54% of respondents want to see more video content coming from the businesses and brands they support.
There is plenty more proof why video has emerged as the most effective and preferred marketing medium. Just … Read more
Storytelling is as old as man. Since the very beginning, people have gathered around fires to exchange tales of their adventures and origins. True or entirely fictional, stories had the power to gather people. And if a story was told well enough to leave an impact, it was shared again and again. Stories found themselves told from generation to generation.… Read more
As marketers trying to refine our content marketing strategies, it pays to study the brands who are blazing the trail. When it comes to leveraging content to turn strangers into followers and convert loyal fans into customers, these five brands are killing it.
Let’s take a look at how brands are using content marketing to build communities, provide value, … Read more