Behind the Scen…ic Road: Alaska

I wish I could fully articulate the beauty of Alaska. I have such a distinct visual – standing on the shoreline of the Knik Arm near Point MacKenzie, watching the plethora of colors from the rising sun bounce off the stillness of the water. Everything was so calm you couldn’t tell if that imperceptible movement was the reflection of the … Read more

Top 103 Video Production Companies in the US (2 of 2: Maryland-Wyoming)

(Note: this post is continued from TOP 103 VIDEO PRODUCTION COMPANIES IN THE US (1 OF 2: ALABAMA-MAINE))

Maryland

Producers, in Baltimore, is into high-quality video production, out-of-the-ordinary television commercials, corporate videos, web film, branded content, social media video, YouTube video, and any other video project you care to try. Producers‘ crew is highly skilled, and its editors … Read more

4 Surprising Examples of Video Storytelling That Just Work

 

Video storytelling is beyond a buzz word in marketing (are you tired of hearing it yet?) and is now a given in any marketers’ arsenal. We already know that video storytelling has value, but knowing that on a logical level doesn’t keep us from pulling our hair out while running out of ideas on how to apply storytelling … Read more

Why Humor Works in Advertising and YouTube Campaigns

video marketing with humor

Couldn’t we all use a good laugh today? Brands can and should use humor to reach their audience, perhaps now more than ever.

There’s no doubt that video marketing grabs the attention of consumers. A well-told story provides entertainment while selling a product your customers actually need.

If you’ve created one advertisement, you’re likely aware of the potential power of

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Storytelling Video vs. Traditional Video Marketing: What are the Differences?

storytelling

Video advertising works, and that’s a fact. According to HubSpot’s ultimate list of marketing statistics, more than half of marketing professionals consider video content to have the best ROI.  It’s no surprise that companies are allocating huge chunks of their budget to video marketing.

However, consumer behavior has greatly changed over the past two decades. Your customers no longer

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Five Signs Your Visitors Want More Mobile Videos

hand holding cell phone with no video playing

Creating videos as an extension of any marketing campaign is already commonplace, and even smaller brands are now focusing on creating mobile videos. Still, you may not do nearly enough of them and the reasons are always the same:  you don’t have time or the budget. We get you.

Even if neither of those is an issue for you (lucky … Read more

Virtual Reality and 360 are Surging and You Can Guess Why

 

Photo by JESHOOTS.COM

 

 

When I tell people that we are extremely busy at our video production agency, they are surprised, and I get it. Frankly, we are too. It’s hard to socially distance on set, and nearly all the production people I know are twiddling their thumbs waiting for conference rooms to return and travel restrictions to be lifted.

 … Read more

Top 103 Video Production Companies in the US (1 of 2: Alabama-Maine)

Video production companies are having a tough time right now. As little as three weeks ago, when businesses talked marketing, video marketing was at the center of every trend. Now, a huge percentage of video production is on pause, and even though it’s difficult to travel, local video production can still be done. Small crews and social distancing mean you … Read more

Advertising in the Age of Coronavirus Confusion

 

How on God’s Green Earth Do You Advertise In the Middle of a Crisis?

(Is the short answer, you don’t?)

 

With Coronavirus cases skyrocketing, and workplace closures following suit, most humans are ducking and covering (and rightly so). But if business is to continue at some near date in the future, how do we prepare now?  And to … Read more