10 Tips on Making a Powerful Brand Film for Your Business

In today’s digital age, the supreme reign of video content is undeniable, especially when it comes to brand films.

An impressive 68% of consumers engage with business videos under a minute long, while a staggering 93% of businesses report clinching sales through short-form video content.

This highlights the critical importance of not just any video, but specifically brand films, … Read more

The Science Behind Why Storytelling Video Is Memorable

storytelling media

Everyone loves a good story. Preferably one that is witty, makes you care about the characters and leaves you wanting more. The question then becomes, why isn’t it used more in marketing?

Well, there’s science behind storytelling video.

However, some marketing experts aren’t sure if there are any facts behind the art of storytelling.

Sure, it makes for good

Read more

How AI Will Change Video Production As We Know It

how ai will change video production as we know it

It’s a whole new world out there, people. And if you’re smart, right now you’re asking yourself, ‘Did AI write this article I’m about to read?’ The answer is no. As of now, my chicken-pecking typing fingers are still actually attached to real hands getting direction from a human brain. 

Even as ChatGPT takes over the heavy lifting of content … Read more

The Cinematic Wizards Behind the Curtain: All Roads Lead to Scenic Road Productions

Behind the scenes with scenic road

In the digital age where your cat’s yawn might go viral, what sets your content apart?

The secret sauce: stellar video production.

And who’s got the secret recipe? None other than Scenic Road. If you’re wondering what makes for a great video production, here’s a quick look.

Grab some popcorn, friends, because we’re diving into the reel world. (See … Read more

Brand Filmmaking: What It Is and How It Helps Your Business

Title screen to a brand film with Hawaii mountain behind

Brand filmmaking is upsetting the world of traditional brand marketing. 

We’ve all seen our fair share of brand commercials and infomercials throughout our lives. It is in everything from cheap items sold on TV to political ads to oldies music.

There are hours-long compilations available on YouTube dedicated to some of the most cringy, weird, and memorable commercials and infomercials … Read more

Behind the Scenes on an International Video Production Shoot in Pakistan with Scenic Road

When it comes to shooting video internationally, Scenic Road is well-versed. We’ve had international video production shoots in Asia, Europe, North and South America, but up until last month, we had never shot in Pakistan.

Airport in Pakistan on international video production shoot.

We often get asked what it is like to travel for video work like this, and about the logistics it takes to make it happen, … Read more