The Cinematic Wizards Behind the Curtain: All Roads Lead to Scenic Road Productions Posted on September 18, 2023 | September 14, 2023 by jolean In the digital age where your cat’s yawn might go viral, what sets your content apart? The secret sauce: stellar video production. And who’s got the secret recipe? None other than Scenic Road. If you’re wondering what makes for a great video production, here’s a quick look. Grab some popcorn, friends, because we’re diving into the reel world. (See … Read more
Brand Filmmaking: What It Is and How It Helps Your Business Posted on September 13, 2023 | September 13, 2023 by jolean Brand filmmaking is upsetting the world of traditional brand marketing. We’ve all seen our fair share of brand commercials and infomercials throughout our lives. It is in everything from cheap items sold on TV to political ads to oldies music. There are hours-long compilations available on YouTube dedicated to some of the most cringy, weird, and memorable commercials and infomercials … Read more
Behind the Scenes on an International Video Production Shoot in Pakistan with Scenic Road Posted on August 15, 2023 | September 15, 2023 by jolean When it comes to shooting video internationally, Scenic Road is well-versed. We’ve had international video production shoots in Asia, Europe, North and South America, but up until last month, we had never shot in Pakistan. We often get asked what it is like to travel for video work like this, and about the logistics it takes to make it happen, … Read more
How to Make a Brand Film for Business Posted on May 16, 2023 | May 16, 2023 by jolean A brand film is a cinematic video that gives your potential customers a taste of the “why” behind your business – it’s not meant to be a product demo or how-to video. Instead, a brand film is a long form video that captures the heart and soul of your business and tells your brand story authentically and engagingly. It’s … Read more
3 Ways to Find Inspiration: Fighting Producer’s Block Posted on January 18, 2023 by jolean We all have those days where we stare at the white abyss that is an empty page and ask “Why, why are you mocking me?” You can’t seem to get our creative juices flowing. You sit in front of your blank computer screen, and… nothing happens. If this sounds familiar, then you may be experiencing producer’s block. Don’t worry. You’re … Read more
Best Practices for Video Production Posted on January 10, 2023 by jolean Video production is like juggling cats. There are a lot of different factors to consider in order to ensure everyone lands on their feet in a successful outcome. As a creative director or marketing professional, it’s important that you have a solid understanding of all the best practices for video production. In this blog post, we’ll dive into some of … Read more
What the Heck is Video Post-Production? Posted on October 25, 2022 by jolean If you’ve ever watched a movie or TV show and thought to yourself, “Gee, that looked fake,” then you were probably seeing the result of some bad video post-production. But what exactly is video post-production? In short, it’s the process of taking raw footage and turning it into a final product that’s ready for public consumption. Whether it’s adding … Read more
Brand Films – What They Are and What They Can do to Help Promote Your Corporation Posted on October 17, 2022 | October 19, 2022 by jolean Corporations are using more creative means to promote their brands than ever before. Brand films, or “branded documentaries” as they’re also known, aim to entertain and inspire viewers with stories of aspirational lifestyles. At the same time, brand films subtly educate the audience on what makes your company special to widen your reach to your key demographics. Subtly is … Read more
Behind the Scen…ic Road: Turks & Caicos Posted on August 16, 2022 | April 20, 2023 by jolean I’m going to be honest, I don’t want to write this blog. Currently, I’m enjoying a lovely state of denial in which I never left Turks and Caicos. In fact, I’m mentally sipping Rum Punch on a boat right now. Is my stupid body in actuality sitting on my couch in the most land-locked state in the country? … Read more
What Exactly is a Brand Film? [Plus, Our Top 8 Brand Films of All Time] Posted on August 5, 2022 | September 13, 2023 by jolean Follow along as we spell out what brand films are, once and for all, and provide eight killer examples of branded content done right. What is a Brand Film? Brand films are long-form videos created to soft-sell the lifestyle of a brand and used as a form of digital marketing. Usually, a brand film tells a story, connecting … Read more