10 Tips on Making a Powerful Brand Film for Your Business Posted on March 25, 2024 by jolean In today’s digital age, the supreme reign of video content is undeniable, especially when it comes to brand films. An impressive 68% of consumers engage with business videos under a minute long, while a staggering 93% of businesses report clinching sales through short-form video content. This highlights the critical importance of not just any video, but specifically brand films, … Read more
How to Make a Brand Film for Business Posted on May 16, 2023 | May 16, 2023 by jolean A brand film is a cinematic video that gives your potential customers a taste of the “why” behind your business – it’s not meant to be a product demo or how-to video. Instead, a brand film is a long form video that captures the heart and soul of your business and tells your brand story authentically and engagingly. It’s … Read more
How Small Businesses Can Boost Profits With Video Storytelling Posted on May 1, 2023 | May 11, 2023 by Scenic Road The Internet came first. Then the mobile experience. Now, video is THE focus. Video is not only taking over the Internet, it’s shaping customer behavior. (Have you watched TikTok lately?) What’s on TikTok now will be trending… now. Small businesses need to jump on the video train. The steps a small business can take to create a video strategy even … Read more
What Exactly is a Brand Film? [Plus, Our Top 8 Brand Films of All Time] Posted on August 5, 2022 | September 13, 2023 by jolean Follow along as we spell out what brand films are, once and for all, and provide eight killer examples of branded content done right. What is a Brand Film? Brand films are long-form videos created to soft-sell the lifestyle of a brand and used as a form of digital marketing. Usually, a brand film tells a story, connecting … Read more
Branded Video: The Essential Formula for a Shareable Video Posted on December 23, 2021 | September 13, 2023 by jolean Did you know that a branded video is the most effective way to increase your website traffic? But, did you also know that only 5% of brands have a video marketing strategy in place? That’s no typo. Despite video’s popularity, 95% of companies are missing out on this incredibly important opportunity. You may have read guides to creating shareable branded … Read more
Video costs WHAT?! The Truth about Value and ROI Posted on July 24, 2017 | May 9, 2023 by jolean Never fails. A client new to video excitedly calls to request a quote for their video project. Delivery of said quote results in radio silence. Why? Because they are experiencing a severe case of sticker shock. It plunges them from the highs of creative excitement to the depths of empty-pocketed despair. People want video. They understand the need for video … Read more