The 9 Best Examples of Video Storytelling in 2018

People are all getting tired of traditional advertising. Consumers are now seasoned veterans at tuning out ads or taking more extreme measures such as using ad blockers. (Look in the mirror. You know this is you.) This doesn’t mean, however, that advertising itself is obsolete. People are still spending plenty of cash shopping and seeking the best products and deals. … Read more

7 Storytelling Ideas For Your Content Marketing

 

There’s something magical that happens when you read the words “Once Upon a Time….”  Stories draw you in, and content marketing is, in its essence, storytelling. A ‘just the facts, ma’am’ approach will not get your audience’s attention, nor will it convert them to leads. Instead, you need to build narratives that potential customers can relate to as they … Read more

7 Tips for More Polished Instagram Stories

More than 300 million people use Instagram Stories every day–and with good reason. In 15 seconds or less, you can give your audience a behind-the-scenes look at your brand or provide them with a fun look at what you’re doing now– or next. While they’re definitely more casual than other forms of video content, that doesn’t mean they need to … Read more

How To Unlock The Power Of Your Brand’s Story In A Mission Video

 

behind the scenes video production

What makes you unique? What’s your purpose?

In an age when brands must do everything possible to differentiate themselves, one powerful way is through a mission video.

Mission videos, or mission statement videos, are significant for businesses of all kinds. A best-in-class mission video serves as the brand’s means of communicating their purpose or core values, which then automatically … Read more

The Truth about Taking a “Brand Stand” as part of CSR

BrandStand

We’ve all heard that with great power comes great responsibility. And for this reason, brands in the past have been cautious about dabbling in social and political issues, worried that it might hurt their brand. They haven’t all considered it as part of their corporate social responsibility, or CSR.

Today, however, we are seeing more and more organizations saying, ‘enough … Read more

Brand Backstory Telling: The Trend of Going Way Back


Backstorytelling

Storytelling is as old as man. Since the very beginning, people have gathered around fires to exchange tales of their adventures and origins. True or entirely fictional, stories had the power to gather people. And if a story was told well enough to leave an impact, it was shared again and again. Stories found themselves told from generation to generation.… Read more

You Need to Know These Five Trends for Video Marketing in 2018

2018 is in full swing, and marketers know one thing about time’s passage: you have to stay on top of trends in-the-minute, or you will be left behind. Surely by now you’ve learned that your brand needs video marketing, and how visual storytelling techniques can be applied to any industry.

This time last year, HubSpot CEO Brian Halligan said … Read more

How to Elevate Your Brand with the Art of Visual Storytelling

You are what you see. Humans are visual creatures. As much as we hold up the invention of language as the main thing separating us from wild animals, our brains are better suited to process and recall visual stimuli than most other sensory input.

This is the reason advertising exists in the first place – brands discovered they could establish … Read more

The Anatomy Of A Powerful Healthcare Video

 

Scenic Road humanize healthcare video

The healthcare industry is immersed in amazing stories, but not telling nearly enough of them. A recent survey shows 22% of healthcare brands have very few videos in their library. How does your brand stack up?

 

healthcare video statistics

 

Read on to learn about the current status of healthcare video, get ideas to help ease your writer’s block, and become … Read more