Storytelling is an essential part of content marketing. If you’re able to engage visitors with an entertaining, relevant, helpful, and timely story about your company, you’ll have them hooked. Creating content that speaks to customers at every stage of the buyer’s journey helps you build a relationship with them. Content creation also has to be customer-centric, meaning there’s got to … Read more
People are all getting tired of traditional advertising. Consumers are now seasoned veterans at tuning out ads or taking more extreme measures such as using ad blockers. (Look in the mirror. You know this is you.) This doesn’t mean, however, that advertising itself is obsolete. People are still spending plenty of cash shopping and seeking the best products and deals. … Read more
There’s something magical that happens when you read the words “Once Upon a Time….” Stories draw you in, and content marketing is, in its essence, storytelling. A ‘just the facts, ma’am’ approach will not get your audience’s attention, nor will it convert them to leads. Instead, you need to build narratives that potential customers can relate to as they … Read more
More than 300 million people use Instagram Stories every day–and with good reason. In 15 seconds or less, you can give your audience a behind-the-scenes look at your brand or provide them with a fun look at what you’re doing now– or next. While they’re definitely more casual than other forms of video content, that doesn’t mean they need to … Read more
What makes you unique? What’s your purpose?
In an age when brands must do everything possible to differentiate themselves, one powerful way is through a mission video.
Mission videos, or mission statement videos, are significant for businesses of all kinds. A best-in-class mission video serves as the brand’s means of communicating their purpose or core values, which then automatically … Read more
We’ve all heard that with great power comes great responsibility. And for this reason, brands in the past have been cautious about dabbling in social and political issues, worried that it might hurt their brand. They haven’t all considered it as part of their corporate social responsibility, or CSR.
Today, however, we are seeing more and more organizations saying, ‘enough … Read more
Storytelling is as old as man. Since the very beginning, people have gathered around fires to exchange tales of their adventures and origins. True or entirely fictional, stories had the power to gather people. And if a story was told well enough to leave an impact, it was shared again and again. Stories found themselves told from generation to generation.… Read more
Why? Why do certain images or ads get attention, while others fall flat? While there’s no simple answer, new insights are telling an old story: it starts and ends in the brain.
2018 is in full swing, and marketers know one thing about time’s passage: you have to stay on top of trends in-the-minute, or you will be left behind. Surely by now you’ve learned that your brand needs video marketing, and how visual storytelling techniques can be applied to any industry.
This time last year, HubSpot CEO Brian Halligan said … Read more
You are what you see. Humans are visual creatures. As much as we hold up the invention of language as the main thing separating us from wild animals, our brains are better suited to process and recall visual stimuli than most other sensory input.
This is the reason advertising exists in the first place – brands discovered they could establish … Read more