4 Reasons Why Video Should Be Part of Your Brand Narrative Posted on April 6, 2022 | September 7, 2022 by jolean When it comes to marketing your business, brand narrative is everything. How many customers make purchasing decisions in line with statistics or a cost-benefit analysis today? Next to none. They will buy into a story, and your brand narrative is defined by the stories that you tell. It includes your connection to your past, and your vision for the future. … Read more
11 Ways to Integrate Storytelling Images Into Your Blog Layout Posted on October 30, 2021 | March 21, 2022 by jolean Everyone knows that images are a powerful part of both inbound and outbound marketing. Including storytelling images into your blog layout can catch the eye, illustrate a point, and help readers to visualize the content. Some images show the content directly, some model a similar activity. At the most basic level, images enhance our mental perception of the page.… Read more
It’s Time to Stand Out! Become Staple Background Noise for Your Target Audience Posted on September 27, 2021 | April 20, 2022 by jolean The world, as we once knew it, has changed. The work-life dynamic of your customers is no longer the same, and as a brand, you need to move with your customer’s changing needs. Think about it; there has been an increase in remote working, and people would rather stay at home instead of socializing in public areas. This has led … Read more
How Soft-Sell Advertising Helps You Build a Lifestyle Brand Posted on August 11, 2021 | November 2, 2021 by jolean Let’s face it. People are bored with conventional advertising. They’ve seen, read, and heard too much of products pitched in a loud and (annoyingly) intrusive manner. If you want to reach a contemporary audience, you need a different style. Finesse. Rather than hard selling, think of building an audience of brand evangelists who wholeheartedly believe in your message and how … Read more
The 9 Best Examples of Video Storytelling Posted on August 10, 2021 | January 11, 2023 by jolean With readily available streaming content, traditional advertising has lost some of its luster. Consumers are now seasoned veterans at tuning out ads or taking more extreme measures such as using ad blockers. (Look in the mirror. You know this is you.) This doesn’t mean, however, that advertising itself is obsolete. People are still spending plenty of cash shopping and seeking … Read more
4 Surprising Examples of Video Storytelling That Just Work Posted on October 14, 2020 | July 25, 2021 by jolean Video storytelling is beyond a buzz word in marketing (are you tired of hearing it yet?) and is now a given in any marketers’ arsenal. We already know that video storytelling has value, but knowing that on a logical level doesn’t keep us from pulling our hair out while running out of ideas on how to apply storytelling … Read more
Why Humor Works in Advertising and YouTube Campaigns Posted on October 5, 2020 | February 4, 2022 by jolean Couldn’t we all use a good laugh today? Brands can and should use humor in their advertising to reach their audience, perhaps now more than ever. There’s no doubt that video marketing grabs the attention of consumers. A well-told story provides entertainment while selling a product your customers actually need. If you’ve created one advertisement, you’re likely aware of the … Read more
How to Use Anthems in an Age of Solidarity Posted on April 9, 2020 | February 10, 2022 by jolean Anthems are taking over the airwaves. Every time you turn on the TV, anthem videos are on repeat. You might not have had a name for them up until this point, but now you know. Anthem videos are cinematic, highly emotional spots that use poetic language and empathy to explain or evoke a brand’s purpose. Why Are We … Read more
3 Content Marketing Ideas that are both Popular and Practical Posted on November 18, 2019 | May 17, 2022 by jolean Digital marketing keeps evolving with rapidly advancing online technology. As much as we scream to ourselves, “Make it stop!” brands must put on our big boy boots and also evolve to stay relevant to consumers. While the world keeps turning, one thing stays the same: the importance for brands to stand out from the competition and connect with target audiences. … Read more
How Do You Know if Your Storytelling Videos are Working? Check These 7 Metrics Posted on September 23, 2019 | November 2, 2021 by jolean The world of marketing has seen a shift toward analytics in recent years. Business leaders are more conscious than ever about trackable success across marketing initiatives, which is great news for marketers looking to prove ROI and optimize their efforts over time. That shift has moved towards video in a major way over the last few years. Many marketers are … Read more