How To Tell Emotional Brand Stories That Pull At Your Heart And Wallet

man framed from the back looking out an open window into grey beyond

We all have a heart. Emotional brand stories tap into your beating heart to leverage personal experiences, everyday challenges, and yes, even animal love (you knew there was a reason for all of those puppy videos), to compel their audience to take action. Today, we’ll share seven brand video examples.… Read more

Everything Old is New Again: Nostalgia Marketing

Mom jeans are back!

 

Just when you think everything has been done, it comes full circle. The world is capitalizing on nostalgia marketing to draw in a new (and old) audience.

 

 

From constant sequels in Hollywood, to the McRib, to television remakes like Full House, people flock to entertainment, products, and advertising that remind them of the … Read more

5 Paths to Authentic Storytelling

Be authentic. It’s easy to say but hard to do.

Problem: Brands today face a major “authenticity deficit” where only 1 in 5 consumers say that brands and companies are open and honest, according to a report by Cohn & Wolfe.

Solution:
Here are five ways that you can use authentic storytelling to not only reach audiences, but

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How to Build Authenticity for Your Brand through Employee Advocacy

 

Today’s consumer doesn’t want to be sold to. Period. So how do you reach them? One of the most powerful ways is an employee advocacy video, or a modern take on the tried-and-true testimonial.

 

I’m not talking about the testimonial from ages long past. Today’s advocacy videos don’t feel staged. You don’t get the sense that the people … Read more

5 Olympic Campaigns that Prove All is Right with the World

Aspirational marketing is a breath of fresh air.  In this time of global unrest and social and political strife (<– understatement of the 21st century), we all need a little escape. Ok… a big escape. To a tropical location. Complete with bikinis and umbrella drinks…. Like, perhaps Rio?

Even Jesus is Excited

Capturing Aspirational Content

Today’s blog will showcase the aspirational work to Read more

How (and Why) to Harness Empathy in Storytelling

A Case Study

As advertisers, marketers and communicators, our job is to make content that engages and inspires our audience to take action. For that to happen, it’s not enough to reason with them with facts and figures. You have to move them in some way. For instance, with a story of the Army Sgt. who was awarded this Purple … Read more

3 Ways Brands Can Learn Storytelling from Cartoons

It was our first appointment viewing. Our first open-mouthed, awe-inspired, aspirational experiences with storytelling: cartoons. You might think what Wile E. Coyote and SpongeBob can teach us is well, elementary, but you would be wrong. Whether it’s a factual story, a fictional one, or a promotional story like advertising or marketing, we can all learn from storytelling tools to be … Read more