How to Use Anthems in an Age of Solidarity Posted on April 9, 2020 | August 14, 2023 by jolean Anthems are taking over the airwaves. Every time you turn on the TV, anthem videos are on repeat. You might not have had a name for them up until this point, but now you know. Anthem videos are cinematic, highly emotional spots that use poetic language and empathy to explain or evoke a brand’s purpose. Why Are We … Read more
3 Content Marketing Ideas that are both Popular and Practical Posted on November 18, 2019 | May 17, 2022 by jolean Digital marketing keeps evolving with rapidly advancing online technology. As much as we scream to ourselves, “Make it stop!” brands must put on our big boy boots and also evolve to stay relevant to consumers. While the world keeps turning, one thing stays the same: the importance for brands to stand out from the competition and connect with target audiences. … Read more
How Do You Know if Your Storytelling Videos are Working? Check These 7 Metrics Posted on September 23, 2019 | November 2, 2021 by jolean The world of marketing has seen a shift toward analytics in recent years. Business leaders are more conscious than ever about trackable success across marketing initiatives, which is great news for marketers looking to prove ROI and optimize their efforts over time. That shift has moved towards video in a major way over the last few years. Many marketers are … Read more
How to Follow a Storytelling Video Formula Without Becoming Formulaic Posted on September 9, 2019 | May 17, 2022 by jolean This blog has been updated from the original on 2/10/22 You might think storytelling is wildly creative, but it is often surprisingly structured. Talk to any author, and they’ll tell you about the benefits of laying out their stories in a clear formula that allows them to build complete arcs, characters, and satisfying endings. Break it down, and Lord of … Read more
How to Tell Emotional Brand Stories (That Might Make You Ugly-Cry) Posted on April 1, 2019 | April 1, 2019 by jolean Everybody’s got facts. You might even have some product features you know your audience will love. Forget about all that. To truly stand out, you need to hit the emotion. Depending on your industry, you might already think that way. The reality, though, is that emotion matters in every context. Believe it or not, consumer behavior experts think that 95%… Read more
Four Incredible Powers of an Authentic Testimonial Video Posted on February 25, 2019 | February 23, 2022 by jolean This article was originally posted in January 1019 and updated February 2022. There’s a reason people all know the phrase “A picture is worth a thousand words.” Have you ever sent a text or private message to someone, only to have them misread or misunderstand the point you’re trying to make?… Read more
8 Strong Stories to Tell in Your Content Marketing Posted on January 21, 2019 | January 21, 2019 by jolean Storytelling is an essential part of content marketing. If you’re able to engage visitors with an entertaining, relevant, helpful, and timely story about your company, you’ll have them hooked. Creating content that speaks to customers at every stage of the buyer’s journey helps you build a relationship with them. Content creation also has to be customer-centric, meaning there’s got to … Read more
7 Storytelling Ideas For Your Content Marketing Posted on October 17, 2018 | October 17, 2018 by jolean There’s something magical that happens when you read the words “Once Upon a Time….” Stories draw you in, and content marketing is, in its essence, storytelling. A ‘just the facts, ma’am’ approach will not get your audience’s attention, nor will it convert them to leads. Instead, you need to build narratives that potential customers can relate to as they … Read more
7 Tips for More Polished Instagram Stories Posted on September 25, 2018 | July 31, 2021 by jolean More than 300 million people use Instagram Stories every day–and with good reason. In 15 seconds or less, you can give your audience a behind-the-scenes look at your brand or provide them with a fun look at what you’re doing now– or next. While they’re definitely more casual than other forms of video content, that doesn’t mean they need to … Read more
How To Unlock The Power Of Your Brand’s Story In A Mission Video Posted on June 25, 2018 | July 20, 2018 by jolean What makes you unique? What’s your purpose? In an age when brands must do everything possible to differentiate themselves, one powerful way is through a mission video. Mission videos, or mission statement videos, are significant for businesses of all kinds. A best-in-class mission video serves as the brand’s means of communicating their purpose or core values, which then automatically … Read more