How to Use Anthems in an Age of Solidarity

many hands coming together in the center


Anthems are taking over the airwaves. Every time you turn on the TV, anthem videos are on repeat. You might not have had a name for them up until this point, but now you know. Anthem videos are cinematic, highly emotional spots that use poetic language and empathy to explain or evoke a brand’s purpose.


Why Are We

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Advertising in the Age of Coronavirus Confusion


How on God’s Green Earth Do You Advertise In the Middle of a Crisis?

(Is the short answer, you don’t?)


With Coronavirus cases skyrocketing, and workplace closures following suit, most humans are ducking and covering (and rightly so). But if business is to continue at some near date in the future, how do we prepare now?  And to … Read more