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April 9, 2020
Anthems are taking over the airwaves. Every time you turn on the TV, anthem videos are on repeat. You might not have had a name for them up until this point, but now you know. Anthem videos are cinematic, highly emotional spots that use poetic language and empathy to explain or evoke a brand’s purpose.
When seemingly everything in the world is uncertain, how do you as a brand tell your story? You don’t, at least not directly in a traditional “look at us” format. This is not the time to hock a product. It’s a time to show solidarity with wide audiences. You tell the story from the perspective of your customers and recognize their very current needs (dare I say wounds). These pieces seek to unite us.
Here’s a list of six of the top anthem videos we’ve seen recently (in random order):
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