The Truth about Taking a “Brand Stand” as part of CSR

BrandStand

We’ve all heard that with great power comes great responsibility. And for this reason, brands in the past have been cautious about dabbling in social and political issues, worried that it might hurt their brand. They haven’t all considered it as part of their corporate social responsibility, or CSR.

Today, however, we are seeing more and more organizations saying, ‘enough … Read more

You Need to Know These Five Trends for Video Marketing in 2018

2018 is in full swing, and marketers know one thing about time’s passage: you have to stay on top of trends in-the-minute, or you will be left behind. Surely by now you’ve learned that your brand needs video marketing, and how visual storytelling techniques can be applied to any industry.

This time last year, HubSpot CEO Brian Halligan said … Read more

How To Tell Emotional Brand Stories That Pull At Your Heart And Wallet

man framed from the back looking out an open window into grey beyond

We all have a heart. Emotional brand stories tap into your beating heart to leverage personal experiences, everyday challenges, and yes, even animal love (you knew there was a reason for all of those puppy videos), to compel their audience to take action. Today, we’ll share seven brand video examples.… Read more

3 Brands Taking a Stand (and Why You Should Care)

From racism to immigration, more brands are taking a strong stance on social issues. For those who haven’t put a name to it yet, social advocacy is when a brand decides to address a social issue and use its voice to raise awareness and advocate for change. This blog will showcase three brands running in the minefield, and share the Read more

Top 3 Trends to Boost Your Video Content in 2017

I create video for a living. And man-oh-man, is it hard to keep up with trends. Technology is moving like lighting, and I’m more a slow-drizzle, look-at-my-reflection-in-the-puddles kinda gal.

If you’re like me and need to pick up the pace from a mosey to a mad dash, this blog will give a brief canvass of what’s hot on the horizon.… Read more

Everything Old is New Again: Nostalgia Marketing

Mom jeans are back!

 

Just when you think everything has been done, it comes full circle. The world is capitalizing on nostalgia marketing to draw in a new (and old) audience.

 

 

From constant sequels in Hollywood, to the McRib, to television remakes like Full House, people flock to entertainment, products, and advertising that remind them of the … Read more

5 Paths to Authentic Storytelling

Be authentic. It’s easy to say but hard to do.

Problem: Brands today face a major “authenticity deficit” where only 1 in 5 consumers say that brands and companies are open and honest, according to a report by Cohn & Wolfe.

Solution:
Here are five ways that you can use authentic storytelling to not only reach audiences, but

Read more

How to Build Authenticity for Your Brand through Employee Advocacy

 

Today’s consumer doesn’t want to be sold to. Period. So how do you reach them? One of the most powerful ways is an employee advocacy video, or a modern take on the tried-and-true testimonial.

 

I’m not talking about the testimonial from ages long past. Today’s advocacy videos don’t feel staged. You don’t get the sense that the people … Read more

5 Olympic Campaigns that Prove All is Right with the World

Aspirational marketing is a breath of fresh air.  In this time of global unrest and social and political strife (<– understatement of the 21st century), we all need a little escape. Ok… a big escape. To a tropical location. Complete with bikinis and umbrella drinks…. Like, perhaps Rio?

Even Jesus is Excited

Capturing Aspirational Content

Today’s blog will showcase the aspirational work to Read more