3 Ways Brands Can Learn Storytelling from Cartoons Posted on July 1, 2016 | April 5, 2019 by jolean It was our first appointment viewing. Our first open-mouthed, awe-inspired, aspirational experiences with storytelling: cartoons. You might think what Wile E. Coyote and SpongeBob can teach us is well, elementary, but you would be wrong. Whether it’s a factual story, a fictional one, or a promotional story like advertising or marketing, we can all learn from storytelling tools to be … Read more
True Story: A blog about authentic storytelling Posted on March 2, 2016 | May 16, 2018 by jolean Storytelling. At Scenic Road, we’re committed to telling authentic stories for brands. Not just pumping out advertising messages that try to convince you to buy the latest widgedydoo. Plus, it’s what audiences want. According to Nielsen, 92% of consumers reported wanted advertising that feels like a story. An authentic story is an emotional story We want you to watch … Read more