3 Content Marketing Ideas that are both Popular and Practical

Digital marketing keeps evolving with rapidly advancing online technology. As much as we scream to ourselves, “Make it stop!” brands must put on our big boy boots and also evolve to stay relevant to consumers. While the world keeps turning, one thing stays the same: the importance for brands to stand out from the competition and connect with target audiences. … Read more

Tips for Marketing with Stories on Instagram and Facebook

The Stories feature on both Instagram and Facebook has gotten extremely popular recently. This is a way to provide compelling yet short-lived content for your audience that’s highly visible.

The Benefit of Creating Stories

Snapchat introduced the Stories feature several years ago. However, both Instagram and its parent company Facebook adopted it and quickly surpassed Snapchat. Instagram alone has 500 Read more

You’re Doing Content Marketing Wrong

Content, content, content! It’s all about the content they say. Too bad a lot of people are doing it wrong. Instead of thinking about one great video, that one perfect email blast, that viral social media post, riveting blog, or article…  think about everything working together in an ecosystem of content that puts your brand in front of the right … Read more

How to Tell Emotional Brand Stories (That Might Make You Ugly-Cry)

Everybody’s got facts. You might even have some product features you know your audience will love. Forget about all that. To truly stand out, you need to hit the emotion.

Depending on your industry, you might already think that way. The reality, though, is that emotion matters in every context. Believe it or not, consumer behavior experts think that 95%Read more

Why You Desperately Need a Content Calendar (and How to Put One Together)

 

In today’s digital marketing world, content is not only king; it’s the whole chess set. Almost no brand can sustainably succeed without visual, emotional, and snackable content that draws your audience in, piques their interest, and convinces them to consider you as a solution to their problems.

But that’s not the end of it. Many marketers don’t yet realize … Read more

Four Incredible Powers of an Authentic Testimonial Video

close-up photo of woman's face with green eyes and dark hair

There’s a reason people all know the phrase “A picture is worth a thousand words.” Have you ever sent a text or private message to someone, only to have them misread or misunderstand the point you’re trying to make? Or tried to write a description of your vacation spot to email to a friend but were unable to capture it … Read more

Ten Techniques to Ignite Your Instagram

person's hands holding an iphone displaying a live on instagram notification screen

Facebook. Twitter. LinkedIn. No doubt you, like everyone else in the modern world, has an account on at least two of the big three Behemoths of Social. And when businesses start social media marketing, these platforms are always the first three most start with because you (and everyone else) are already comfortable with them. Now, brands and businesses are jumping … Read more

8 Strong Stories to Tell in Your Content Marketing

Storytelling is an essential part of content marketing. If you’re able to engage visitors with an entertaining, relevant, helpful, and timely story about your company, you’ll have them hooked. Creating content that speaks to customers at every stage of the buyer’s journey helps you build a relationship with them. Content creation also has to be customer-centric, meaning there’s got to … Read more

How to Make a Compelling Corporate Video

 

 

 

Man and woman under lights, behind the scenes on a Scenic Road corporate video shoot

 

 

 

 

 

 

 

 

 

 

 

 

 

 

As a marketing or communications professional leading your company’s strategy, you’re well aware of the need to incorporate video into your content strategy. With over a billion users on YouTube, there is an entire world to explore via video marketing. Mobile video Read more

7 Tips for More Polished Instagram Stories

More than 300 million people use Instagram Stories every day–and with good reason. In 15 seconds or less, you can give your audience a behind-the-scenes look at your brand or provide them with a fun look at what you’re doing now– or next. While they’re definitely more casual than other forms of video content, that doesn’t mean they need to … Read more