You’re Doing Content Marketing Wrong

Content, content, content! It’s all about the content they say. Too bad a lot of people are doing it wrong. Instead of thinking about one great video, that one perfect email blast, that viral social media post, riveting blog, or article…  think about everything working together in an ecosystem of content that puts your brand in front of the right … Read more

How to Tell Emotional Brand Stories (That Might Make You Ugly-Cry)

Everybody’s got facts. You might even have some product features you know your audience will love. Forget about all that. To truly stand out, you need to hit the emotion.

Depending on your industry, you might already think that way. The reality, though, is that emotion matters in every context. Believe it or not, consumer behavior experts think that 95%Read more

Why You Desperately Need a Content Calendar (and How to Put One Together)

 

In today’s digital marketing world, content is not only king; it’s the whole chess set. Almost no brand can sustainably succeed without visual, emotional, and snackable content that draws your audience in, piques their interest, and convinces them to consider you as a solution to their problems.

But that’s not the end of it. Many marketers don’t yet realize … Read more

Four Incredible Powers of an Authentic Testimonial Video

close-up photo of woman's face with green eyes and dark hair

There’s a reason people all know the phrase “A picture is worth a thousand words.” Have you ever sent a text or private message to someone, only to have them misread or misunderstand the point you’re trying to make? Or tried to write a description of your vacation spot to email to a friend but were unable to capture it … Read more

Ten Techniques to Ignite Your Instagram

person's hands holding an iphone displaying a live on instagram notification screen

Facebook. Twitter. LinkedIn. No doubt you, like everyone else in the modern world, has an account on at least two of the big three Behemoths of Social. And when businesses start social media marketing, these platforms are always the first three most start with because you (and everyone else) are already comfortable with them. Now, brands and businesses are jumping … Read more

8 Strong Stories to Tell in Your Content Marketing

Storytelling is an essential part of content marketing. If you’re able to engage visitors with an entertaining, relevant, helpful, and timely story about your company, you’ll have them hooked. Creating content that speaks to customers at every stage of the buyer’s journey helps you build a relationship with them. Content creation also has to be customer-centric, meaning there’s got to … Read more

7 Tips for More Polished Instagram Stories

More than 300 million people use Instagram Stories every day–and with good reason. In 15 seconds or less, you can give your audience a behind-the-scenes look at your brand or provide them with a fun look at what you’re doing now– or next. While they’re definitely more casual than other forms of video content, that doesn’t mean they need to … Read more

How to Build Authenticity for Your Brand through Employee Advocacy

 

Today’s consumer doesn’t want to be sold to. Period. So how do you reach them? One of the most powerful ways is an employee advocacy video, or a modern take on the tried-and-true testimonial.

 

I’m not talking about the testimonial from ages long past. Today’s advocacy videos don’t feel staged. You don’t get the sense that the people … Read more

3 Ways Brands Can Learn Storytelling from Cartoons

It was our first appointment viewing. Our first open-mouthed, awe-inspired, aspirational experiences with storytelling: cartoons. You might think what Wile E. Coyote and SpongeBob can teach us is well, elementary, but you would be wrong. Whether it’s a factual story, a fictional one, or a promotional story like advertising or marketing, we can all learn from storytelling tools to be … Read more