Digital marketing keeps evolving with rapidly advancing online technology. As much as we scream to ourselves, “Make it stop!” brands must put on our big boy boots and also evolve to stay relevant to consumers. While the world keeps turning, one thing stays the same: the importance for brands to stand out from the competition and connect with target audiences. … Read more
The Stories feature on both Instagram and Facebook has gotten extremely popular recently. This is a way to provide compelling yet short-lived content for your audience that’s highly visible.
The Benefit of Creating Stories
Content, content, content! It’s all about the content they say. Too bad a lot of people are doing it wrong. Instead of thinking about one great video, that one perfect email blast, that viral social media post, riveting blog, or article… think about everything working together in an ecosystem of content that puts your brand in front of the right … Read more
Everybody’s got facts. You might even have some product features you know your audience will love. Forget about all that. To truly stand out, you need to hit the emotion.
In today’s digital marketing world, content is not only king; it’s the whole chess set. Almost no brand can sustainably succeed without visual, emotional, and snackable content that draws your audience in, piques their interest, and convinces them to consider you as a solution to their problems.
But that’s not the end of it. Many marketers don’t yet realize … Read more
Facebook. Twitter. LinkedIn. No doubt you, like everyone else in the modern world, has an account on at least two of the big three Behemoths of Social. And when businesses start social media marketing, these platforms are always the first three most start with because you (and everyone else) are already comfortable with them. Now, brands and businesses are jumping … Read more
Storytelling is an essential part of content marketing. If you’re able to engage visitors with an entertaining, relevant, helpful, and timely story about your company, you’ll have them hooked. Creating content that speaks to customers at every stage of the buyer’s journey helps you build a relationship with them. Content creation also has to be customer-centric, meaning there’s got to … Read more
More than 300 million people use Instagram Stories every day–and with good reason. In 15 seconds or less, you can give your audience a behind-the-scenes look at your brand or provide them with a fun look at what you’re doing now– or next. While they’re definitely more casual than other forms of video content, that doesn’t mean they need to … Read more
It was our first appointment viewing. Our first open-mouthed, awe-inspired, aspirational experiences with storytelling: cartoons. You might think what Wile E. Coyote and SpongeBob can teach us is well, elementary, but you would be wrong. Whether it’s a factual story, a fictional one, or a promotional story like advertising or marketing, we can all learn from storytelling tools to be … Read more