How Targeted Video Campaigns Can Help Your Company

In today’s highly competitive internet world, it is very important for brands to differentiate themselves from their competition. Otherwise, you will lose customers and sales. They will flock to that new and exciting brand that’s not boring them with the same old message as everyone else.

To stand out, your brand needs to be the staple background noise for your … Read more

How to Win Consumer Loyalty with Social Media Marketing

social media influencer

Social media seemed like a hangout for unserious people at first.  Then, its ability to connect billions became obvious. Businesses began to embrace it. What started as a hangout has turned into a place where brands turn followers into raving fans–and they’re not looking back. That’s where the power of authentic social media marketing comes in.

Without authenticity, social media … Read more

Tips for Marketing with Stories on Instagram and Facebook

The Stories feature on both Instagram and Facebook has gotten extremely popular recently. This is a way to provide compelling yet short-lived content for your audience that’s highly visible.

The Benefit of Creating Stories

Snapchat introduced the Stories feature several years ago. However, both Instagram and its parent company Facebook adopted it and quickly surpassed Snapchat. Instagram alone has 500 Read more

Ten Techniques to Ignite Your Instagram

person's hands holding an iphone displaying a live on instagram notification screen

Facebook. Twitter. LinkedIn. No doubt you, like everyone else in the modern world, has an account on at least two of the big three Behemoths of Social. And when businesses start social media marketing, these platforms are always the first three most start with because you (and everyone else) are already comfortable with them. Now, brands and businesses are jumping … Read more

7 Tips for More Polished Instagram Stories

More than 300 million people use Instagram Stories every day–and with good reason. In 15 seconds or less, you can give your audience a behind-the-scenes look at your brand or provide them with a fun look at what you’re doing now– or next. While they’re definitely more casual than other forms of video content, that doesn’t mean they need to … Read more