How Targeted Video Campaigns Can Help Your Company

In today’s highly competitive internet world, it is very important for brands to differentiate themselves from their competition. Otherwise, you will lose customers and sales. They will flock to that new and exciting brand that’s not boring them with the same old message as everyone else.

To stand out, your brand needs to be the staple background noise for your … Read more

Why Humor Works in Advertising and YouTube Campaigns

video marketing with humor

Couldn’t we all use a good laugh today? Brands can and should use humor in their advertising to reach their audience, perhaps now more than ever.

There’s no doubt that video marketing grabs the attention of consumers. A well-told story provides entertainment while selling a product your customers actually need.

If you’ve created one advertisement, you’re likely aware of the

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Advertising in the Age of Coronavirus Confusion

 

How on God’s Green Earth Do You Advertise In the Middle of a Crisis?

(Is the short answer, you don’t?)

 

With Coronavirus cases skyrocketing, and workplace closures following suit, most humans are ducking and covering (and rightly so). But if business is to continue at some near date in the future, how do we prepare now?  And to … Read more

You’re Doing Content Marketing Wrong

Content, content, content! It’s all about the content they say. Too bad a lot of people are doing it wrong. Instead of thinking about one great video, that one perfect email blast, that viral social media post, riveting blog, or article…  think about everything working together in an ecosystem of content that puts your brand in front of the right … Read more

3 Ways Brands Can Learn Storytelling from Cartoons

It was our first appointment viewing. Our first open-mouthed, awe-inspired, aspirational experiences with storytelling: cartoons. You might think what Wile E. Coyote and SpongeBob can teach us is well, elementary, but you would be wrong. Whether it’s a factual story, a fictional one, or a promotional story like advertising or marketing, we can all learn from storytelling tools to be … Read more

Don’t Eat Paint: How to Use Humor in Brand Storytelling

This article was originally posted June 2016 and updated January 2022.

Humor. It’s one of the most effective and yet, underutilized, tools in the storytelling toolbox. Too many brands shy away from humor because if you take the joke too far, or marginalize a group, or lack self-awareness, it can be worse than falling flat. It can damage your brand. … Read more

Advertising is Dead and Other Stone Cold Truths

A movement has begun. People usually don’t want to be hear what your brand wants to tell them, and they have eleventy million ways now to avoid your advertising. They want to engage with content in the form of authentic stories; and brands, creators and television networks are quickly getting on board. Advertising is moving into the open arms of … Read more

Delta Airlines & Carson Daly: How to Use the News for Brand Placement

So as I was munching on my gluten-free Cheerios recently, I stopped to watch a segment with Carson Daly on the Today Show.  I was struck by the authentic storytelling opportunity this presented for Delta’s brand, (talk about ideal product/brand placement) and wanted to share how you can pitch organic ideas to news organizations and see tangible results.

Watch … Read more

How to Make An Amazing Brand Film

Sometimes a good story, a really good story, will leave you sitting in silence at its end. This, my friends, is one of those stories in the form of a brand film.  If you’re wondering how to improve your storytelling, watch this and read on!

 

(Spoiler alert!) Watch the video first… or I’ll ruin the storyline for you … Read more