Don’t Eat Paint: How to Use Humor in Brand Storytelling

Humor. It’s one of the most effective and yet, underutilized, tools in the storytelling toolbox. Too many brands shy away from humor because if you take the joke too far, or marginalize a group, or lack self-awareness, it can be worse than falling flat. It can damage your brand. See here for some worst-case scenarios. Take notes, students of … Read more