Scenic Road is a video production and content agency. We are a group of visual storytellers, made up of artists, journalists, cinematographers and strategic digital marketers, who came together to create authentic consumer experiences. Scenic was born with the realization that there was the lack of authentic branded content in marketing. Savvy client marketers understand the intimate connection consumers experience with authenticity. It creates loyalty and advocacy. That’s ultimately why we formed Scenic Road: to give marketers a partner in creating powerful content.
Darren loves a good story, so it makes sense that he devoted his career to beginnings, middles, and endings. After graduating from NYU film school, Darren worked in producing capacities for HGTV and Hearst television. His position as a network affiliate feature reporter took him through the next ten years, at which point he co-founded Scenic Road, where today, he tells stories for some of the world’s most exciting brands. Along the way, Darren contributed food features to magazines on both sides of the Atlantic, all the while tiptoeing around the cholesterol-related implications of such physically demanding work.
Kevin’s eyes are unique. Physically they look like, well, eyes. But their ability to see is what sets them apart. Kevin sharpened his vision while shooting video for network and cable television, where we learned to tell stories without the benefit of words. He worked on the red carpet of the Golden Globes; on productions for Oprah and 60 Minutes; and on broadcasts for The Today Show and Good Morning America. When Kevin co-founded Scenic Road, he established a visual program that makes for compelling branded content. And very happy clients.
Jolean Olson is an Emmy-award winning content producer. She lives to create, write, and produce any kind of content for the web, broadcast, and cable television. When she is not coming up with the Next Big Thing for our brands, Jolean is glamping, eating, or solving other peoples’ problems. She’s currently working on her poker face.
Rob began his career by cutting short action films that he won’t show, even to people who ask nicely. He brings to Scenic Road a uniquely cinematic perspective, developed over twenty years of directing, shooting, and editing all manner of projects from reality shows, web promos, and car commercials to music videos, short films, and corporate profiles. He is an expert pool player, happily addicted to coffee, and enjoys a fantastic marriage to the mother of his eight children. Despite his obvious character flaws, including a surprising inability to engage in small talk, Rob is a phenomenal team member and a genius in the edit bay. He is also the author of this paragraph.
Our approach relies on drawing out the authenticity that comes from real people. We shy away from using paid talent if there’s a real-life example we can harness. We also don’t rely too heavily on scripting. By engaging real people, we capture a more sincere, passionate message. The audience feels this connection because of the natural interaction. They see a real person on the screen, not just a talking head.
One thing clients love about Scenic Road is our “plug and play” nature. Of course we gather input at every turn, but we pride ourselves on being able to seamlessly work as part of your team. We understand deadlines and focus on making the process easy, and even fun, for our clients.
In the end, Scenic Road's mantra is short. On time. On budget. We get stuff done. By bringing to bear our collective strengths, we are able to do for brands what they value the most: create lasting, deeply felt, emotional connections with the people they care about. Scenic Road is connecting brands to their audiences. But we're also leading the thought behind those connections. Join the conversation.