4 Reasons Why Video Should Be Part of Your Brand Narrative Posted on April 6, 2022 | September 7, 2022 by jolean When it comes to marketing your business, brand narrative is everything. How many customers make purchasing decisions in line with statistics or a cost-benefit analysis today? Next to none. They will buy into a story, and your brand narrative is defined by the stories that you tell. It includes your connection to your past, and your vision for the future. … Read more
Top 103 Video Production Companies in the US – Part 2 Posted on March 8, 2022 | April 1, 2022 by jolean Florida The Sunshine State is full of entrepreneurs, creatives, artists of all kinds, and businesses that need a video to step up their marketing goals. Of course, Orlando is the fastest growing and most artistically drenched of all the larger cities in Florida. And one of the best video production companies in the town is Vibrant Media Productions. This … Read more
How to Win Consumer Loyalty with Social Media Marketing Posted on October 5, 2021 | October 5, 2021 by jolean Social media seemed like a hangout for unserious people at first. Then, its ability to connect billions became obvious. Businesses began to embrace it. What started as a hangout has turned into a place where brands turn followers into raving fans–and they’re not looking back. That’s where the power of authentic social media marketing comes in. Without authenticity, social media … Read more
Why Humor Works in Advertising and YouTube Campaigns Posted on October 5, 2020 | February 4, 2022 by jolean Couldn’t we all use a good laugh today? Brands can and should use humor in their advertising to reach their audience, perhaps now more than ever. There’s no doubt that video marketing grabs the attention of consumers. A well-told story provides entertainment while selling a product your customers actually need. If you’ve created one advertisement, you’re likely aware of the … Read more
Five Signs Your Visitors Want More Mobile Videos Posted on August 25, 2020 | October 17, 2021 by jolean Creating videos as an extension of any marketing campaign is already commonplace, and even smaller brands are now focusing on creating mobile videos. Still, you may not do nearly enough of them and the reasons are always the same: you don’t have time or the budget. We get you. Even if neither of those is an issue for you (lucky … Read more
Top 103 Video Production Companies in the US (1 of 2: Alabama-Maine) Posted on April 2, 2020 | May 17, 2022 by jolean Video production companies are having a tough time right now. As little as three weeks ago, when businesses talked marketing, video marketing was at the center of every trend. Now, a huge percentage of video production is on pause, and even though it’s difficult to travel, local video production can still be done. Small crews and social distancing mean you … Read more
3 Content Marketing Ideas that are both Popular and Practical Posted on November 18, 2019 | May 17, 2022 by jolean Digital marketing keeps evolving with rapidly advancing online technology. As much as we scream to ourselves, “Make it stop!” brands must put on our big boy boots and also evolve to stay relevant to consumers. While the world keeps turning, one thing stays the same: the importance for brands to stand out from the competition and connect with target audiences. … Read more
How Do You Know if Your Storytelling Videos are Working? Check These 7 Metrics Posted on September 23, 2019 | November 2, 2021 by jolean The world of marketing has seen a shift toward analytics in recent years. Business leaders are more conscious than ever about trackable success across marketing initiatives, which is great news for marketers looking to prove ROI and optimize their efforts over time. That shift has moved towards video in a major way over the last few years. Many marketers are … Read more
Tips for Marketing with Stories on Instagram and Facebook Posted on August 26, 2019 | July 31, 2021 by jolean The Stories feature on both Instagram and Facebook has gotten extremely popular recently. This is a way to provide compelling yet short-lived content for your audience that’s highly visible. The Benefit of Creating Stories Snapchat introduced the Stories feature several years ago. However, both Instagram and its parent company Facebook adopted it and quickly surpassed Snapchat. Instagram alone has 500 … Read more
You’re Doing Content Marketing Wrong Posted on May 20, 2019 by jolean Content, content, content! It’s all about the content they say. Too bad a lot of people are doing it wrong. Instead of thinking about one great video, that one perfect email blast, that viral social media post, riveting blog, or article… think about everything working together in an ecosystem of content that puts your brand in front of the right … Read more