I wish I could fully articulate the beauty of Alaska. I have such a distinct visual – standing on the shoreline of the Knik Arm near Point MacKenzie, watching the plethora of colors from the rising sun bounce off the stillness of the water. Everything was so calm you couldn’t tell if that imperceptible movement was the reflection of the … Read more
Video advertising works, and that’s a fact. According to HubSpot’s ultimate list of marketing statistics, more than half of marketing professionals consider video content to have the best ROI. It’s no surprise that companies are allocating huge chunks of their budget to video marketing.
However, consumer behavior has greatly changed over the past two decades. Your customers no longer
How on God’s Green Earth Do You Advertise In the Middle of a Crisis?
(Is the short answer, you don’t?)
With Coronavirus cases skyrocketing, and workplace closures following suit, most humans are ducking and covering (and rightly so). But if business is to continue at some near date in the future, how do we prepare now? And to … Read more
You might not have heard, but there was this big football game tonight. I almost forgot about it because, ahem, the Bears werenâ€™t in it.
But sour grapes aside, I always watch to vicariously live some lucky fanâ€™s dream, and of course, for the commercials. Iâ€™d like to say itâ€™s because of my creative background in production, but … Read more
The perfectionist mentality is ingrained in the contemporary world. From people’s picture-perfect lives as portrayed on social media, to most corporate news releases, we are inclined to tell the world that everything is hunky-dory all the time. (See your PTA moms’ feed for further proof.)
When storytelling is done right, it has the power to bring a brand to life, give it a personality people can relate to, and evoke the right emotional response. Storytelling is how marketers are forging personal connections with customers and building lasting relationships.
Today’s modern consumers spend the majority of their time online on social media, so of course … Read more
There are so many reasons why video marketing should be on every marketer’s to-do list. To begin with, a 2017 HubSpot Research report reveals that 54% of respondents want to see more video content coming from the businesses and brands they support.
There is plenty more proof why video has emerged as the most effective and preferred marketing medium. Just … Read more
As marketers trying to refine our content marketing strategies, it pays to study the brands who are blazing the trail. When it comes to leveraging content to turn strangers into followers and convert loyal fans into customers, these five brands are killing it.
Let’s take a look at how brands are using content marketing to build communities, provide value, … Read more
Video and SEO
Over the past few years, we’ve grown to understand better why video content is so much more effective than other forms of content, but while marketers regularly weigh SEO to drive research and reach for content marketing, optimizing video often gets overlooked.
Video and SEO are made to be partners. You already know that video tells a … Read more
Aerial video is the latest trend to move from the big screen to the small screen, and its use is growing exponentially. As cinematography standards in online storytelling continue to rise, aerial footage can help your brand fly miles above the rest (terrible pun, I know).
Should your brand use aerial video?
The short answer is yes. … Read more