The perfectionist mentality is ingrained in the contemporary world. From people’s picture-perfect lives as portrayed on social media, to most corporate news releases, we are inclined to tell the world that everything is hunky-dory all the time. (See your PTA moms’ feed for further proof.)
When storytelling is done right, it has the power to bring a brand to life, give it a personality people can relate to, and evoke the right emotional response. Storytelling is how marketers are forging personal connections with customers and building lasting relationships.
Today’s modern consumers spend the majority of their time online on social media, so of course … Read more
There are so many reasons why video marketing should be on every marketer’s to-do list. To begin with, a 2017 HubSpot Research report reveals that 54% of respondents want to see more video content coming from the businesses and brands they support.
There is plenty more proof why video has emerged as the most effective and preferred marketing medium. Just … Read more
As marketers trying to refine our content marketing strategies, it pays to study the brands who are blazing the trail. When it comes to leveraging content to turn strangers into followers and convert loyal fans into customers, these five brands are killing it.
Let’s take a look at how brands are using content marketing to build communities, provide value, … Read more
Video and SEO
Over the past few years, we’ve grown to understand better why video content is so much more effective than other forms of content, but while marketers regularly weigh SEO to drive research and reach for content marketing, optimizing video often gets overlooked.
Video and SEO are made to be partners. You already know that video tells a … Read more
Aerial video is the latest trend to move from the big screen to the small screen, and its use is growing exponentially. As cinematography standards in online storytelling continue to rise, aerial footage can help your brand fly miles above the rest (terrible pun, I know).
Should your brand use aerial video?
The short answer is yes. … Read more
If you’re still teetering on whether or not your brand wants to invest in video, just look at the numbers. Eight billion Facebook videos are watched each day. So, what are you waiting for? There are numerous ways to create professional-looking, effective, and affordable video content for social media. This is a step-by-step guide on how to make video content … Read more
Video Definitions: Fade, Pans, Lav, Slate, Sync… what?
The video vocabulary or glossary of words involved in video production is odyssey-like. Take charge of your video jargon with our handy “ABCs of Video” dictionary.
- The aspect ratio is the proportional relationship between the width and height of an image. The most common aspect ratios are 4:3, 16:9 and 1:85:1.
Brands can no longer take a “wait and see” approach to a rapidly changing digital marketing space. If you followed the advice of our previous article on upcoming video marketing trends, you should already have a game plan in place for harnessing the power of video in your marketing efforts.
But what if your brand isn’t ready to … Read more
Numbers don’t lie. Whether on social media or your webpage, video is becoming the best way to give your brand exposure. Check out our infographic with key video statistics that can inform your marketing plans for this year.
Video marketing at a glance:
- Video content will represent 74% of all internet traffic in 2017.
- 87% of online marketers use video