3 Ways to Find Inspiration: Fighting Producer’s Block Posted on January 18, 2023 by jolean We all have those days where we stare at the white abyss that is an empty page and ask “Why, why are you mocking me?” You can’t seem to get our creative juices flowing. You sit in front of your blank computer screen, and… nothing happens. If this sounds familiar, then you may be experiencing producer’s block. Don’t worry. You’re … Read more
What the Heck is Video Post-Production? Posted on October 25, 2022 by jolean If you’ve ever watched a movie or TV show and thought to yourself, “Gee, that looked fake,” then you were probably seeing the result of some bad video post-production. But what exactly is video post-production? In short, it’s the process of taking raw footage and turning it into a final product that’s ready for public consumption. Whether it’s adding … Read more
Behind the Scen…ic Road: Turks & Caicos Posted on August 16, 2022 by jolean I’m going to be honest, I don’t want to write this blog. Currently, I’m enjoying a lovely state of denial in which I never left Turks and Caicos. In fact, I’m mentally sipping Rum Punch on a boat right now. Is my stupid body in actuality sitting on my couch in the most land-locked state in the country? … Read more
What Exactly is a Brand Film? [Plus, Our Top 8 Brand Films of All Time] Posted on August 5, 2022 | August 10, 2022 by jolean Follow along as we spell out what brand films are, once and for all, and provide eight killer examples of branded content done right. What is a Brand Film? Brand films are long-form videos created to soft-sell the lifestyle of a brand and used as a form of digital marketing. Usually, a brand film tells a story, connecting … Read more
Behind the Scen…ic Road: Minnesota Posted on March 3, 2022 | April 20, 2022 by jolean Hakd jua palne7a…Monbsot…Soerruy… Ahhh! Sorry! There, that’s better. Apologies – my hands are still defrosting from our trip to Minnesota. It was a great time, covering 7-time X-Games gold medalist Levi LaVallee and his team of snocross racers. It’s not every day you get to film the world-record-holder in longest snowmobile jump (412 feet!) and somebody who’s pulled off a … Read more
Storytelling Video vs. Traditional Video Marketing: What are the Differences? Posted on September 3, 2020 | September 3, 2020 by jolean Video advertising works, and that’s a fact. According to HubSpot’s ultimate list of marketing statistics, more than half of marketing professionals consider video content to have the best ROI. It’s no surprise that companies are allocating huge chunks of their budget to video marketing. However, consumer behavior has greatly changed over the past two decades. Your customers no longer … Read more
Advertising in the Age of Coronavirus Confusion Posted on March 22, 2020 | November 2, 2021 by jolean How on God’s Green Earth Do You Advertise In the Middle of a Crisis? (Is the short answer, you don’t?) With Coronavirus cases skyrocketing, and workplace closures following suit, most humans are ducking and covering (and rightly so). But if business is to continue at some near date in the future, how do we prepare now? And to … Read more
Reputation Management: Why Your Company Should Stop Pretending to Be Perfect Posted on March 18, 2019 by jolean The perfectionist mentality is ingrained in the contemporary world. From people’s picture-perfect lives as portrayed on social media, to most corporate news releases, we are inclined to tell the world that everything is hunky-dory all the time. (See your PTA moms’ feed for further proof.) In this video, Jacob Morgan admits that there’s no perfect company and it’s okay not … Read more
Social Storytelling: How to Tell Your Brand Stories on Social Media Posted on August 27, 2018 | May 17, 2022 by jolean When storytelling is done right, it has the power to bring a brand to life, give it a personality people can relate to, and evoke the right emotional response. Storytelling is how marketers are forging personal connections with customers and building lasting relationships. Today’s modern consumers spend the majority of their time online on social media, so of course … Read more
The Ultimate Video Marketing Playbook Posted on May 21, 2018 | February 2, 2022 by jolean This blog has been updated on February 2, 2022. There are so many reasons why video marketing should be on every marketer’s to-do list. To begin with, a HubSpot Research report reveals that 54% of respondents want to see more video content coming from the businesses and brands they support. There is plenty more proof why video has emerged as … Read more