Behind the Scen…ic Road: Alaska

I wish I could fully articulate the beauty of Alaska. I have such a distinct visual – standing on the shoreline of the Knik Arm near Point MacKenzie, watching the plethora of colors from the rising sun bounce off the stillness of the water. Everything was so calm you couldn’t tell if that imperceptible movement was the reflection of the … Read more

Storytelling Video vs. Traditional Video Marketing: What are the Differences?

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Video advertising works, and that’s a fact. According to HubSpot’s ultimate list of marketing statistics, more than half of marketing professionals consider video content to have the best ROI.  It’s no surprise that companies are allocating huge chunks of their budget to video marketing.

However, consumer behavior has greatly changed over the past two decades. Your customers no longer

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Advertising in the Age of Coronavirus Confusion

 

How on God’s Green Earth Do You Advertise In the Middle of a Crisis?

(Is the short answer, you don’t?)

 

With Coronavirus cases skyrocketing, and workplace closures following suit, most humans are ducking and covering (and rightly so). But if business is to continue at some near date in the future, how do we prepare now?  And to … Read more

Best Commercials of The Game Which Shall Not Be Named

 

You might not have heard, but there was this big football game tonight. I almost forgot about it because, ahem, the Bears weren’t in it.

 

But sour grapes aside, I always watch to vicariously live some lucky fan’s dream, and of course, for the commercials. I’d like to say it’s because of my creative background in production, but … Read more

Reputation Management: Why Your Company Should Stop Pretending to Be Perfect

The perfectionist mentality is ingrained in the contemporary world. From people’s picture-perfect lives as portrayed on social media, to most corporate news releases, we are inclined to tell the world that everything is hunky-dory all the time. (See your PTA moms’ feed for further proof.)

In this video, Jacob Morgan admits that there’s no perfect company and it’s okay not … Read more

Social Storytelling: How to Tell Your Brand Stories on Social Media

businesswoman laughing about brand storytelling on her computer

 

When storytelling is done right, it has the power to bring a brand to life, give it a personality people can relate to, and evoke the right emotional response. Storytelling is how marketers are forging personal connections with customers and building lasting relationships.

Today’s modern consumers spend the majority of their time online on social media, so of course … Read more

The Ultimate Video Marketing Playbook

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There are so many reasons why video marketing should be on every marketer’s to-do list. To begin with, a 2017 HubSpot Research report reveals that 54% of respondents want to see more video content coming from the businesses and brands they support.

There is plenty more proof why video has emerged as the most effective and preferred marketing medium. Just … Read more

Video Helps You Get Found Online

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Video and SEO

Over the past few years, we’ve grown to understand better why video content is so much more effective than other forms of content, but while marketers regularly weigh SEO to drive research and reach for content marketing, optimizing video often gets overlooked.

Video and SEO are made to be partners. You already know that video tells a … Read more