Behind the Scen…ic Road: Turks & Caicos

 

 

a beach umbrella in the foreground with the calm ocean beyond

I’m going to be honest, I don’t want to write this blog. Currently, I’m enjoying a lovely state of denial in which I never left Turks and Caicos. In fact, I’m mentally sipping Rum Punch on a boat right now. Is my stupid body in actuality sitting on my couch in the most land-locked state in the country? … Read more

Behind the Scen…ic Road: Minnesota

Hakd jua palne7a…Monbsot…Soerruy…

Ahhh! Sorry! There, that’s better. Apologies – my hands are still defrosting from our trip to Minnesota.

It was a great time, covering 7-time X-Games gold medalist Levi LaVallee and his team of snocross racers. It’s not every day you get to film the world-record-holder in longest snowmobile jump (412 feet!) and somebody who’s pulled off a … Read more

Storytelling Video vs. Traditional Video Marketing: What are the Differences?

storytelling

Video advertising works, and that’s a fact. According to HubSpot’s ultimate list of marketing statistics, more than half of marketing professionals consider video content to have the best ROI.  It’s no surprise that companies are allocating huge chunks of their budget to video marketing.

However, consumer behavior has greatly changed over the past two decades. Your customers no longer

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Advertising in the Age of Coronavirus Confusion

 

How on God’s Green Earth Do You Advertise In the Middle of a Crisis?

(Is the short answer, you don’t?)

 

With Coronavirus cases skyrocketing, and workplace closures following suit, most humans are ducking and covering (and rightly so). But if business is to continue at some near date in the future, how do we prepare now?  And to … Read more

Reputation Management: Why Your Company Should Stop Pretending to Be Perfect

The perfectionist mentality is ingrained in the contemporary world. From people’s picture-perfect lives as portrayed on social media, to most corporate news releases, we are inclined to tell the world that everything is hunky-dory all the time. (See your PTA moms’ feed for further proof.)

In this video, Jacob Morgan admits that there’s no perfect company and it’s okay not … Read more

Social Storytelling: How to Tell Your Brand Stories on Social Media

businesswoman laughing about brand storytelling on her computer

 

When storytelling is done right, it has the power to bring a brand to life, give it a personality people can relate to, and evoke the right emotional response. Storytelling is how marketers are forging personal connections with customers and building lasting relationships.

Today’s modern consumers spend the majority of their time online on social media, so of course … Read more