Reputation Management: Why Your Company Should Stop Pretending to Be Perfect

The perfectionist mentality is ingrained in the contemporary world. From people’s picture-perfect lives as portrayed on social media, to most corporate news releases, we are inclined to tell the world that everything is hunky-dory all the time. (See your PTA moms’ feed for further proof.)

In this video, Jacob Morgan admits that there’s no perfect company and it’s okay not … Read more

Social Storytelling: How to Tell Your Brand Stories on Social Media

businesswoman laughing about brand storytelling on her computer


When storytelling is done right, it has the power to bring a brand to life, give it a personality people can relate to, and evoke the right emotional response. Storytelling is how marketers are forging personal connections with customers and building lasting relationships.

Today’s modern consumers spend the majority of their time online on social media, so of course … Read more

The Ultimate Video Marketing Playbook


There are so many reasons why video marketing should be on every marketer’s to-do list. To begin with, a 2017 HubSpot Research report reveals that 54% of respondents want to see more video content coming from the businesses and brands they support.

There is plenty more proof why video has emerged as the most effective and preferred marketing medium. Just … Read more

Video Helps You Get Found Online


Video and SEO

Over the past few years, we’ve grown to understand better why video content is so much more effective than other forms of content, but while marketers regularly weigh SEO to drive research and reach for content marketing, optimizing video often gets overlooked.

Video and SEO are made to be partners. You already know that video tells a … Read more

The ABCs of Production: The Video Vocabulary of the Professionals

Video Definitions: Fade, Pans, Lav, Slate, Sync… what?

The video vocabulary or glossary of words involved in video production is odyssey-like. Take charge of your video jargon with our handy “ABCs of Video” dictionary.


  • The aspect ratio is the proportional relationship between the width and height of an image. The most common aspect ratios are 4:3, 16:9 and 1:85:1.
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Interactive Storytelling is the Next Big Thing. Here’s How to Not Get Left Behind.

Brands can no longer take a “wait and see” approach to a rapidly changing digital marketing space. If you followed the advice of our previous article on upcoming video marketing trends, you should already have a game plan in place for harnessing the power of video in your marketing efforts.


But what if your brand isn’t ready to … Read more