October 25, 2022

What the Heck is Video Post-Production?

a scenic road team member sitting on the site of a shoot doing post-production work

If you’ve ever watched a movie or TV show and thought to yourself, “Gee, that looked fake,” then you were probably seeing the result of some bad video post-production. But what exactly is video post-production? In short, it’s the process of taking raw footage and turning it into a final product that’s ready for public consumption.


Whether it’s adding special effects, cutting out unwanted parts, or simply polishing the audio, video post-production is vital to creating a high-quality final product. And while it might seem like high-end post-production is only necessary for Hollywood blockbusters, the truth is that your business can benefit from professional video post-production as well.


What is Post-Production?

Post-production is the process of editing and assembling your raw footage into a finished product. This is where your video really comes to life and takes shape. A good post-production team will work closely with you to understand your vision for the final product and then do everything in their power to bring that vision to life.


There are a lot of moving parts when it comes to post-production. Your audio will need to be edited and mixed, your footage will need to be color corrected and graded, and any visual effects or graphics will need to be added in. All this must be done cohesively and tells a story that engages your audience.


The Different Stages of Video Post-Production

There are generally four different stages of video post-production: assembly, editing, color correction/grading, and audio mixing.


  1. Assembly: The assembly stage is where you take all the raw footage shot for a project and put it in order. This usually involves logging and labeling the footage to be easily found later.


  1. Editing: The editing stage is where you start putting together your final video. This involves choosing which shots to use, cutting out any unwanted footage, and adding any transitions or other special effects.


3) Color Correction/Grading: The color correction/grading stage is where you adjust the colors in your video to create a certain look or feel. This can be anything from making the colors more saturated to giving the video an old-timey film look.


4) Audio Mixing: The audio mixing stage is where you add music and sound effects to your video and mix them together to sound good. This is an important step in making sure your video sounds as good as it looks!


This is where a professional video production agency can help. Here are three ways we can make your post-production process smoother and more efficient.


Post-Production Experience

One of the biggest benefits of working with a professional video production agency is their experience and expertise that you don’t have in-house.

Sure, you might have someone on your team who knows how to use Final Cut Pro or Adobe Premiere, but do they really know how to tell a story with video?

A professional video production agency will not only have experienced editors and videographers on staff, but they’ll also have people who specialize in things like scripting, storyboarding, and shot selection.

In other words, they know how to make a video that’s not only technically sound but also engaging and effective.


Equipment is Included

Another benefit of working with a professional video production agency is that they have access to high-end equipment that you probably don’t have in your office.

Do you have a 4K camera? How about a stabilization rig or a drone?

Chances are that the answer is no.

But when you work with a professional video production agency, you can access all that equipment (and more) without having to make any major investments yourself.


They Can Save You Time (and Money)

Finally, it’s important to remember that time is money. And when you’re trying to produce a high-quality video in-house, chances are it’s going to take longer (and cost more) than if you were to work with a professional video production agency.


Because producing a video is much more than just pointing a camera at someone and hitting record.

There’s pre-production (scripting, storyboarding, etc.), production (shooting), and post-production (editing, color correction, etc.), not to mention all of the other steps that go into marketing and distributing your finished product.

When you work with a professional video production agency, you can focus on what you do best and leave the heavy lifting to them.


Why Your Business Needs Video Post-Production

You might think, “My business doesn’t need Hollywood-level production values. We’re just shooting a commercial/training video/etc.” But even if you’re not making the next Avengers movie, there are still plenty of good reasons to invest in professional video post-production.


For one thing, post-production can help you fix any mistakes that were made during filming.

Maybe someone flubbed their lines, or maybe there was a problem with the sound equipment.

Whatever the case may be, many of these problems can be fixed in post. (Notice I didn’t say “All” of these problems. You need solid video production as well.)


Additionally, creative post-production allows you to add polish and flair to your video.

With the right team working on your project, you can take a decent video and turn it into something great. After all, first impressions matter—especially when it comes to marketing videos.

If potential customers see a poorly produced video, they will not have much faith in your company. On the other hand, a high-quality video will show them that you’re professional and that you care about your product or service.


Investing in professional video post-production might seem unnecessary at first glance, but when you consider how it can improve your final product, it’s easy to see why more and more businesses are investing in this vital service.

From fixing mistakes to adding polish and flair, video post-production is an essential part of creating a high-quality final product—no matter what your business does. 

Contact Scenic Road today to learn more about how to get your video production or post-production project off the ground!