The Truth about Taking a “Brand Stand” as part of CSR

BrandStand

This blog has been updated from the original on 2/10/22

We’ve all heard that with great power comes great responsibility. And for this reason, brands in the past have been cautious about dabbling in social and political issues, worried that it might hurt their brand. They haven’t all considered it as part of their corporate social responsibility, or CSR.

Today, … Read more

Brand Backstory Telling: The Trend of Going Way Back


Backstorytelling

Storytelling is as old as man. Since the very beginning, people have gathered around fires to exchange tales of their adventures and origins. True or entirely fictional, stories had the power to gather people. And if a story was told well enough to leave an impact, it was shared again and again. Stories found themselves told from generation to generation.… Read more

You Need to Know These Five Trends for Video Marketing in 2018

2018 is in full swing, and marketers know one thing about time’s passage: you have to stay on top of trends in-the-minute, or you will be left behind. Surely by now you’ve learned that your brand needs video marketing, and how visual storytelling techniques can be applied to any industry.

This time last year, HubSpot CEO Brian Halligan said … Read more

How to Elevate Your Brand with the Art of Visual Storytelling

You are what you see. Humans are visual creatures. As much as we hold up the invention of language as the main thing separating us from wild animals, our brains are better suited to process and recall visual stimuli than most other sensory input.

This is the reason advertising exists in the first place – brands discovered they could establish … Read more

The Anatomy Of A Powerful Healthcare Video

 

Scenic Road humanize healthcare video

The healthcare industry is immersed in amazing stories, but not telling nearly enough of them. A recent survey shows 22% of healthcare brands have very few videos in their library. How does your brand stack up?

 

healthcare video statistics

 

Read on to learn about the current status of healthcare video, get ideas to help ease your writer’s block, and become … Read more

Everything Old is New Again: Nostalgia Marketing

Mom jeans are back!

Just when you think everything has been done, it comes full circle. The world is capitalizing on nostalgia marketing to draw in a new (and old) audience.

 

From constant sequels in Hollywood, to the McRib, to television remakes like Full House, people flock to entertainment, products, and advertising that remind them of the past.

This … Read more

5 Paths to Authentic Storytelling

Be authentic. It’s easy to say but hard to do.

Problem: Brands today face a major “authenticity deficit” where only 1 in 5 consumers say that brands and companies are open and honest, according to a report by Cohn & Wolfe.

Solution:
Here are five ways that you can use authentic storytelling to not only reach audiences, but

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