At no other time are the stakes higher for your brand than during a crisis, and at no other time do brands miss an enormous opportunity. How do they get content wrong? Hint: they don’t have any.
So as I was munching on my gluten-free Cheerios recently, I stopped to watch a segment with Carson Daly on the Today Show. I was struck by the authentic storytelling opportunity this presented for Delta’s brand, (talk about ideal product/brand placement) and wanted to share how you can pitch organic ideas to news organizations and see tangible results.
Watch … Read more