“This is What We Know” Healthcare Video

HCA MidAmerica

For this healthcare video, New Orleans was the backdrop for a heated bid between two heavyweights. Each was jockeying for the chance to buy a just-on-the-market hospital. Our corporate video client was one of those contenders, and their established community roots were a point of contention in an increasingly heated public dialogue. Scenic Road‘s task: develop messaging that indelibly linked the people behind HCA’s New Orleans hospitals to the communities in the region. The result was this one-minute anthem video.

Filming in New Orleans in spring requires the ability to mind-read the forecast, and Scenic Road’s transformation into meteorological soothsayer allowed our crew to capitalize on those limited windows featuring sunshine and blue sky.

"Powerful, impactful, unique production that struck a personal chord with the local population."

- VP Marketing, HCA MidAmerica