KANSAS CITY 4600 W. 51st Street, Suite 300 Roeland Park, KS 66205 816.868.8320
CHICAGO 318 W. Adams, Suite 1600 Chicago, IL 60606 312.585.7649
“This is What We Know” Healthcare Video
For this healthcare video, New Orleans was the backdrop for a heated bid between two heavyweights. Each was jockeying for the chance to buy a just-on-the-market hospital. Our corporate video client was one of those contenders, and their established community roots were a point of contention in an increasingly heated public dialogue. Scenic Road‘s task: develop messaging that indelibly linked the people behind HCA’s New Orleans hospitals to the communities in the region. The result was this one-minute anthem video.
Filming in New Orleans in spring requires the ability to mind-read the forecast, and Scenic Road’s transformation into meteorological soothsayer allowed our crew to capitalize on those limited windows featuring sunshine and blue sky.
"Powerful, impactful, unique production that struck a personal chord with the local population."