Shoppable Video


Scenic Road partnered with Midwest grocery giant Hy-Vee to create a web-based cooking show. We sourced one of the best celebrity chefs in the business - Fabio Viviani - to guide us on our culinary quest. Filming in Fabio’s personal kitchen, we chose to incorporate recipes that highlighted both Fabio’s Italian heritage and newer spins on family classics. By unleashing Fabio’s naturally boisterous personality, we added a unique and engaging spin to our educational scope. The ask was also to include interactive ways to engage the audience, so we incorporated animated elements to drive product sales in these shoppable videos. Grab a knife and fork and dig in! Cin cin!