LYCRA® Denim Technology Product Videos


Over the past two years, Scenic has established itself as a strategic brand storyteller in fashion for a selection of international labels and their product videos. On the heels of filming at NY fashion week, we produced a series of videos on denim technology for LYCRA® brand, with the goal of combining attractive brand imagery with educational messaging. The result was a series of three videos, each one an engaging visual tool for our client.

The visual theme for the LYCRA® videos was one of minimalism, and we executed it through the careful, intentional selection of furniture to put the focus on the product. We began with a handful of items and narrowed down to one or two set pieces per video vignette.