CHICAGO318 W. Adams, Suite 1600Chicago, IL 60606312.585.7649
KANSAS CITY4600 W. 51st Street, Suite 300Roeland Park, KS 66205816.868.8320
B&W Trailer Hitches
This broadcast spot came about when our client, B&W Trailer Hitches, reached out for a new messaging tool to capitalize on the recent surge in outdoor adventure-seekers. They wanted a fun and creative commercial spot that highlighted real people living lives of adventure. We brought them a creative brief, wrote the script, and shot over five days in Oregon. We cast a real family who actually uses the hitch for authenticity and relatability. Scenic Road location scouted to find the most beautiful and diverse backdrops. We selected a nostalgic original music piece to drive the story forward. Its catchy tune gets attention and is memorable. This coupled with the stunning cinematography creates a broadcast spot that cuts through the clutter.
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