National Broadcast Spot

This broadcast spot came about when our client, B&W Trailer Hitches, reached out for a new messaging tool to capitalize on the recent surge in outdoor adventure-seekers. They wanted a fun and creative commercial spot that highlighted real people living lives of adventure. We brought them a creative brief, wrote the script, and shot over five days in Oregon. We cast a real family who actually uses the hitch for authenticity and relatability. Scenic Road location scouted to find the most beautiful and diverse backdrops. We selected a nostalgic original music piece to drive the story forward. Its catchy tune gets attention and is memorable. This coupled with the stunning cinematography creates a broadcast spot that cuts through the clutter.