11 Ways to Integrate Storytelling Images Into Your Blog Layout

Everyone knows that images are a powerful part of both inbound and outbound marketing. Images in your blog catch the eye, illustrate a point, and help readers to visualize the content. Some images show the content directly, some model a similar activity. At the most basic level, images enhance our mental perception of the page.

Images and storytelling for your

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It’s Time to Stand Out! Become Staple Background Noise for Your Target Audience

background noise podcast

The world, as we once knew it, has changed. The work-life dynamic of your customers is no longer the same, and as a brand, you need to move with your customer’s changing needs. Think about it; there has been an increase in remote working, and people would rather stay at home instead of socializing in public areas. This has led

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How Soft-Sell Advertising Helps You Build a Lifestyle Brand

Let’s face it. People are bored with conventional advertising. They’ve seen, read, and heard too much of products pitched in a loud and (annoyingly) intrusive manner. If you want to reach a contemporary audience, you need a different style. Finesse. Rather than hard selling, think of building an audience of brand evangelists who wholeheartedly believe in your message and how … Read more

The 9 Best Examples of Video Storytelling

With readily available streaming content, traditional advertising has lost some of its luster. Consumers are now seasoned veterans at tuning out ads or taking more extreme measures such as using ad blockers. (Look in the mirror. You know this is you.) This doesn’t mean, however, that advertising itself is obsolete. People are still spending plenty of cash shopping and seeking … Read more

4 Surprising Examples of Video Storytelling That Just Work

 

Video storytelling is beyond a buzz word in marketing (are you tired of hearing it yet?) and is now a given in any marketers’ arsenal. We already know that video storytelling has value, but knowing that on a logical level doesn’t keep us from pulling our hair out while running out of ideas on how to apply storytelling … Read more

Why Humor Works in Advertising and YouTube Campaigns

video marketing with humor

Couldn’t we all use a good laugh today? Brands can and should use humor in their advertising to reach their audience, perhaps now more than ever.

There’s no doubt that video marketing grabs the attention of consumers. A well-told story provides entertainment while selling a product your customers actually need.

If you’ve created one advertisement, you’re likely aware of the

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How to Use Anthems in an Age of Solidarity

many hands coming together in the center

 

Anthems are taking over the airwaves. Every time you turn on the TV, anthem videos are on repeat. You might not have had a name for them up until this point, but now you know. Anthem videos are cinematic, highly emotional spots that use poetic language and empathy to explain or evoke a brand’s purpose.

 

Why Are We

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3 Content Marketing Ideas that are both Popular and Practical

Digital marketing keeps evolving with rapidly advancing online technology. As much as we scream to ourselves, “Make it stop!” brands must put on our big boy boots and also evolve to stay relevant to consumers. While the world keeps turning, one thing stays the same: the importance for brands to stand out from the competition and connect with target audiences. … Read more

How Do You Know if Your Storytelling Videos are Working? Check These 7 Metrics

The world of marketing has seen a shift toward analytics in recent years. Business leaders are more conscious than ever about trackable success across marketing initiatives, which is great news for marketers looking to prove ROI and optimize their efforts over time.

That shift has moved towards video in a major way over the last few years. Many marketers are … Read more

How to Follow a Storytelling Video Formula Without Becoming Formulaic

You might think storytelling is wildly creative, but it is often surprisingly structured. Talk to any author, and they’ll tell you about the benefits of laying out their stories in a clear formula that allows them to build complete arcs, characters, and satisfying endings. Break it down, and Lord of the Rings is a surprisingly straightforward chronological hero’s journey.

The … Read more