4 Surprising Examples of Video Storytelling That Just Work

 

Video storytelling is beyond a buzz word in marketing (are you tired of hearing it yet?) and is now a given in any marketers’ arsenal. We already know that video storytelling has value, but knowing that on a logical level doesn’t keep us from pulling our hair out while running out of ideas on how to apply storytelling … Read more

Why Humor Works in Advertising and YouTube Campaigns

video marketing with humor

Couldn’t we all use a good laugh today? Brands can and should use humor in their advertising to reach their audience, perhaps now more than ever.

There’s no doubt that video marketing grabs the attention of consumers. A well-told story provides entertainment while selling a product your customers actually need.

If you’ve created one advertisement, you’re likely aware of the

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3 Content Marketing Ideas that are both Popular and Practical

Digital marketing keeps evolving with rapidly advancing online technology. As much as we scream to ourselves, “Make it stop!” brands must put on our big boy boots and also evolve to stay relevant to consumers. While the world keeps turning, one thing stays the same: the importance for brands to stand out from the competition and connect with target audiences. … Read more

How Do You Know if Your Storytelling Videos are Working? Check These 7 Metrics

The world of marketing has seen a shift toward analytics in recent years. Business leaders are more conscious than ever about trackable success across marketing initiatives, which is great news for marketers looking to prove ROI and optimize their efforts over time.

That shift is just starting to move toward video. Many marketers are still measuring analytics as a whole, … Read more

How to Follow a Storytelling Video Formula Without Becoming Formulaic

You might think storytelling is wildly creative, but it is often surprisingly structured. Talk to any author, and they’ll tell you about the benefits of laying out their stories in a clear formula that allows them to build complete arcs, characters, and satisfying endings. Break it down, and Lord of the Rings is a surprisingly straightforward chronological hero’s journey.

The … Read more

How Soft-Sell Advertising Helps You Build a Lifestyle Brand

Let’s face it. People are bored with conventional advertising. They’ve seen, read, and heard too much of products pitched in a loud and intrusive manner. If you want to reach a contemporary audience, you need a different style. Rather than hard-selling, think of building an audience of brand evangelists who wholeheartedly believe in your message and how it resonates. The … Read more

How to Tell Emotional Brand Stories (That Might Make You Ugly-Cry)

Everybody’s got facts. You might even have some product features you know your audience will love. Forget about all that. To truly stand out, you need to hit the emotion.

Depending on your industry, you might already think that way. The reality, though, is that emotion matters in every context. Believe it or not, consumer behavior experts think that 95%Read more

Four Incredible Powers of an Authentic Testimonial Video

close-up photo of woman's face with green eyes and dark hair

There’s a reason people all know the phrase “A picture is worth a thousand words.” Have you ever sent a text or private message to someone, only to have them misread or misunderstand the point you’re trying to make? Or tried to write a description of your vacation spot to email to a friend but were unable to capture it … Read more

8 Strong Stories to Tell in Your Content Marketing

Storytelling is an essential part of content marketing. If you’re able to engage visitors with an entertaining, relevant, helpful, and timely story about your company, you’ll have them hooked. Creating content that speaks to customers at every stage of the buyer’s journey helps you build a relationship with them. Content creation also has to be customer-centric, meaning there’s got to … Read more