With readily available streaming content, traditional advertising has lost some of its luster. Consumers are now seasoned veterans at tuning out ads or taking more extreme measures such as using ad blockers. (Look in the mirror. You know this is you.) This doesn’t mean, however, that advertising itself is obsolete. People are still spending plenty of cash shopping and seeking … Read more
Couldn’t we all use a good laugh today? Brands can and should use humor in their advertising to reach their audience, perhaps now more than ever.
There’s no doubt that video marketing grabs the attention of consumers. A well-told story provides entertainment while selling a product your customers actually need.
If you’ve created one advertisement, you’re likely aware of the
Creating videos as an extension of any marketing campaign is already commonplace, and even smaller brands are now focusing on creating mobile videos. Still, you may not do nearly enough of them and the reasons are always the same: you don’t have time or the budget. We get you.
Even if neither of those is an issue for you (lucky … Read more
Video production companies are having a tough time right now. As little as three weeks ago, when businesses talked marketing, video marketing was at the center of every trend. Now, a huge percentage of video production is on pause, and even though it’s difficult to travel, local video production can still be done. Small crews and social distancing mean you … Read more
Digital marketing keeps evolving with rapidly advancing online technology. As much as we scream to ourselves, “Make it stop!” brands must put on our big boy boots and also evolve to stay relevant to consumers. While the world keeps turning, one thing stays the same: the importance for brands to stand out from the competition and connect with target audiences. … Read more
The world of marketing has seen a shift toward analytics in recent years. Business leaders are more conscious than ever about trackable success across marketing initiatives, which is great news for marketers looking to prove ROI and optimize their efforts over time.
That shift is just starting to move toward video. Many marketers are still measuring analytics as a whole, … Read more
The Stories feature on both Instagram and Facebook has gotten extremely popular recently. This is a way to provide compelling yet short-lived content for your audience that’s highly visible.
The Benefit of Creating Stories
Content, content, content! It’s all about the content they say. Too bad a lot of people are doing it wrong. Instead of thinking about one great video, that one perfect email blast, that viral social media post, riveting blog, or article… think about everything working together in an ecosystem of content that puts your brand in front of the right … Read more
In today’s digital marketing world, content is not only king; it’s the whole chess set. Almost no brand can sustainably succeed without visual, emotional, and snackable content that draws your audience in, piques their interest, and convinces them to consider you as a solution to their problems.
But that’s not the end of it. Many marketers don’t yet realize … Read more
There’s a reason people all know the phrase “A picture is worth a thousand words.” Have you ever sent a text or private message to someone, only to have them misread or misunderstand the point you’re trying to make? Or tried to write a description of your vacation spot to email to a friend but were unable to capture it … Read more