How Small Businesses Can Boost Profits With Video Storytelling Posted on May 1, 2023 | May 11, 2023 by Scenic Road The Internet came first. Then the mobile experience. Now, video is THE focus. Video is not only taking over the Internet, it’s shaping customer behavior. (Have you watched TikTok lately?) What’s on TikTok now will be trending… now. Small businesses need to jump on the video train. The steps a small business can take to create a video strategy even … Read more
The Art And Science Of Storytelling: How To Connect With Your Audience Posted on March 19, 2018 | April 18, 2018 by Scenic Road Why? Why do certain images or ads get attention, while others fall flat? While there’s no simple answer, new insights are telling an old story: it starts and ends in the brain. … Read more
The Anatomy Of A Powerful Healthcare Video Posted on October 6, 2017 by Scenic Road The healthcare industry is immersed in amazing stories, but not telling nearly enough of them. A recent survey shows 22% of healthcare brands have very few videos in their library. How does your brand stack up? Read on to learn about the current status of healthcare video, get ideas to help ease your writer’s block, and become … Read more
How To Tell Emotional Brand Stories That Pull At Your Heart And Wallet Posted on April 13, 2017 | May 11, 2020 by Scenic Road We all have a heart. Emotional brand stories tap into your beating heart to leverage personal experiences, everyday challenges, and yes, even animal love (you knew there was a reason for all of those puppy videos), to compel their audience to take action. Today, we’ll share seven brand video examples.… Read more