10 Tips on Making a Powerful Brand Film for Your Business Posted on March 25, 2024 by jolean In today’s digital age, the supreme reign of video content is undeniable, especially when it comes to brand films. An impressive 68% of consumers engage with business videos under a minute long, while a staggering 93% of businesses report clinching sales through short-form video content. This highlights the critical importance of not just any video, but specifically brand films, … Read more
Brand Filmmaking: What It Is and How It Helps Your Business Posted on September 13, 2023 | September 13, 2023 by jolean Brand filmmaking is upsetting the world of traditional brand marketing. We’ve all seen our fair share of brand commercials and infomercials throughout our lives. It is in everything from cheap items sold on TV to political ads to oldies music. There are hours-long compilations available on YouTube dedicated to some of the most cringy, weird, and memorable commercials and infomercials … Read more
How to Make a Brand Film for Business Posted on May 16, 2023 | May 16, 2023 by jolean A brand film is a cinematic video that gives your potential customers a taste of the “why” behind your business – it’s not meant to be a product demo or how-to video. Instead, a brand film is a long form video that captures the heart and soul of your business and tells your brand story authentically and engagingly. It’s … Read more
How Targeted Video Campaigns Can Help Your Company Posted on October 30, 2021 | January 29, 2022 by jolean In today’s highly competitive internet world, it is very important for brands to differentiate themselves from their competition. Otherwise, you will lose customers and sales. They will flock to that new and exciting brand that’s not boring them with the same old message as everyone else. To stand out, your brand needs to be the staple background noise for your … Read more
5 Olympic Campaigns that Prove All is Right with the World Posted on August 4, 2016 | July 31, 2021 by jolean Aspirational marketing is a breath of fresh air. In this time of global unrest and social and political strife (<– understatement of the 21st century), we all need a little escape. Ok… a big escape. To a tropical location. Complete with bikinis and umbrella drinks…. Like, perhaps Rio? Capturing Aspirational Content Today’s blog will showcase the aspirational work to … Read more
How to Make An Amazing Brand Film Posted on March 2, 2016 | October 25, 2022 by jolean Sometimes a good story, a really good story, will leave you sitting in silence at its end. This, my friends, is one of those stories in the form of a brand film. If you’re wondering how to improve your storytelling, watch this and read on! (Spoiler alert!) Watch the video first… or I’ll ruin the storyline for you … Read more