7 Storytelling Ideas For Your Content Marketing Posted on October 17, 2018 | October 17, 2018 by jolean There’s something magical that happens when you read the words “Once Upon a Time….” Stories draw you in, and content marketing is, in its essence, storytelling. A ‘just the facts, ma’am’ approach will not get your audience’s attention, nor will it convert them to leads. Instead, you need to build narratives that potential customers can relate to as they … Read more
How to Make a Compelling Corporate Video Posted on October 10, 2018 | June 17, 2023 by jolean As a marketing or communications professional leading your company’s strategy, you’re well aware of the need to incorporate video into your content strategy. With over a billion users on YouTube, there is an entire world to explore via video marketing. Mobile video … Read more
7 Tips for More Polished Instagram Stories Posted on September 25, 2018 | July 31, 2021 by jolean More than 300 million people use Instagram Stories every day–and with good reason. In 15 seconds or less, you can give your audience a behind-the-scenes look at your brand or provide them with a fun look at what you’re doing now– or next. While they’re definitely more casual than other forms of video content, that doesn’t mean they need to … Read more
3 Ways Brands Can Learn Storytelling from Cartoons Posted on July 1, 2016 | April 5, 2019 by jolean It was our first appointment viewing. Our first open-mouthed, awe-inspired, aspirational experiences with storytelling: cartoons. You might think what Wile E. Coyote and SpongeBob can teach us is well, elementary, but you would be wrong. Whether it’s a factual story, a fictional one, or a promotional story like advertising or marketing, we can all learn from storytelling tools to be … Read more
How Brands Get Content in Crisis Communications Wrong Posted on June 18, 2016 | April 5, 2019 by jolean At no other time are the stakes higher for your brand than during a crisis, and at no other time do brands miss an enormous opportunity. How do they get content wrong? Hint: they don’t have any. The brand might have a crisis communications plan, even a robust, practiced one, but I guarantee they won’t have related content to … Read more
Advertising is Dead and Other Stone Cold Truths Posted on May 5, 2016 | October 25, 2022 by jolean A movement has begun. People usually don’t want to hear what your brand wants to tell them, and they have eleventy million ways now to avoid your advertising. They want to engage with content in the form of authentic stories, and brands, creators, and television networks are quickly getting on board. Advertising is moving into the open arms of storytelling… Read more
Delta Airlines & Carson Daly: How to Use the News for Brand Placement Posted on March 14, 2016 | October 25, 2022 by jolean So as I was munching on my gluten-free Cheerios recently, I stopped to watch a segment with Carson Daly on the Today Show. I was struck by the authentic storytelling opportunity this presented for Delta’s brand (talk about the ideal product/brand placement) and wanted to share how you can pitch organic ideas to news organizations and see tangible results.… Read more
How to Make An Amazing Brand Film Posted on March 2, 2016 | October 25, 2022 by jolean Sometimes a good story, a really good story, will leave you sitting in silence at its end. This, my friends, is one of those stories in the form of a brand film. If you’re wondering how to improve your storytelling, watch this and read on! (Spoiler alert!) Watch the video first… or I’ll ruin the storyline for you … Read more
True Story: A blog about authentic storytelling Posted on March 2, 2016 | May 16, 2018 by jolean Storytelling. At Scenic Road, we’re committed to telling authentic stories for brands. Not just pumping out advertising messages that try to convince you to buy the latest widgedydoo. Plus, it’s what audiences want. According to Nielsen, 92% of consumers reported wanted advertising that feels like a story. An authentic story is an emotional story We want you to watch … Read more